Head of Marketing DACH, Sennheiser Consumer Hearing (m/f/d)

You will translate global brand strategy into local DACH initiatives, lead omnichannel campaigns, and drive demand for a premium audio brand. In a cross-functional setup, you’ll collaborate with Sales, E-Commerce, Finance, and Global Marketing to fuel growth and market expansion. The role offers ownership of strategy, budget, and performance analytics in a dynamic, hybrid environment. You will shape product launches and seasonal campaigns while maintaining a clear ROI focus.

• flexible hybrid working model
• training opportunities
• individual development plans
• significant ownership and autonomy

• Translate global brand strategies into local DACH marketing initiatives
• Develop and lead integrated omnichannel campaigns across digital, retail, PR, influencer, and partnership channels
• Drive consumer demand across the customer journey from awareness to loyalty
• Lead go-to-market strategies for product launches and seasonal campaigns
• Analyze market trends, consumer insights, and campaign performance to identify growth opportunities
• Own and manage the regional marketing budget ensuring ROI and commercial impact
• Collaborate with Sales, E-Commerce, Finance, and Global Marketing teams

• 8+ years of experience in commercial, brand, or integrated marketing
• Proven success in developing and executing omnichannel marketing campaigns that drive business growth
• Strong understanding of consumer marketing, brand building, demand generation, and customer acquisition
• Excellent strategic thinking with a hands-on, entrepreneurial mindset
• Strong analytical skills with experience managing budgets and measuring marketing effectiveness
• Fluent German (native or near-native) and strong English skills
• Experience in consumer electronics, consumer goods, lifestyle brands, or agency environments is a plus

• entrepreneurial mindset
• strong strategic thinking
• collaboration across functions
• omnichannel marketing
• budget management
• campaign measurement/ROI