Head of Marketing, Inbound Sales

Responsibilities

• Build out Marketing and Inbound Sales
• Analyze our customer, offer and CRM data and develop clear B2B target groups, personas and ideal customer profiles
• Derive and operationally implement target-group-specific campaigns
• Build and grow LinkedIn and B2B Instagram channels
• Develop content, newsletter, landing page, lead-nurturing and existing-customer campaigns
• Optimize Pipedrive, CRM touchpoints, segmentations and automated communication flows
• Further develop the process from first contact to qualified sales opportunity and long-term customer relationship
• Coordinate SEO, SEA and GEO as well as AI Search with internal and external specialists
• Independently create briefs, landing pages, tests, analyses and concrete optimization measures
• Contribute your UX/UI expertise to our B2B platform, customer journey and conversion optimization
• Participate in rebranding, brand positioning and consistent communication across all touchpoints
• Automate content and marketing processes using AI, n8n, Make or comparable tools
• Develop environmental and impact reporting, co-branding partnerships and support a potential B Corp certification
• Contribute to growth strategy, annual planning and prioritization of key projects
• Work with marketing budgets, forecasts and marketing & sales KPIs
• Support the development of clear responsibilities, efficient work structures and pragmatic decision-making processes
• Supervise and, prospectively, coordinate employees, freelancers and external partners
• Resolve operational bottlenecks and take on important tasks beyond a narrowly defined marketing area when needed
• Represent GREEN SHIRTS to customers, partners and collaborators
• Support the further development of our location in the Munich or Vienna region

Requirements

• Several years of professional experience in B2B marketing, inbound sales, CRM or growth—ideally in a start-up, SME, hands-on agency or a growing organization
• Experience with budgetary, results- or decision-making responsibility
• Entrepreneurial mindset and interest in company development beyond your own area of responsibility
• Strong hands-on mentality: you don’t just provide input but create first solutions, campaigns, analyses or processes yourself
• Enjoy prioritizing diverse topics and driving them forward in a structured way
• Experience with team coordination, project responsibility or building new structures
• Confident use of metrics, spreadsheets, CRM systems and digital tools
• Interest in AI, automation and modern marketing technologies
• Ability to connect strategy, analysis, creativity and operational execution
• Very good German and good English skills
• Passion for sustainability and long-term company building

Core Competencies

Demonstrates expertise in B2B Marketing, Inbound Sales, and CRM optimization, with a strong focus on campaign development, customer journey enhancement, and data-driven decision-making. Proficient in utilizing modern marketing technologies and automation tools to drive growth and improve operational efficiency.