Head of Organic Growth | Bankrate

*This role is open to remote or hybrid candidates (East Coast preference), with hybrid being central to our New York, NY or Charlotte area offices. Must be able to work Eastern Standard Time hours.

For the Bankrate website click here. Curious how Bankrate fits into Red Ventures? Click here.

We’re looking for a Head of Organic Growth to own AI search (AEO/GEO), SEO, and content as one system — and to run it as an AI-native operation. Bankrate’s growth engine is the rate marketplace and the loyalty loop that compounds it. Organic is the demand system that feeds that engine; you own its quality, durability, and revenue contribution. You report to the CMO and partner closely with paid growth, brand, product, and analytics.

What You’ll Do:

• The system (primary mandate). Own the organic system as the highest-quality, lowest-cost, most durable source of qualified demand into the rate marketplace — and defend the discovery surface as AI disintermediates search. You’re accountable for the demand delivered into the engine and the revenue that converts from it, not traffic or rankings in the abstract.
• AI search — AEO/GEO (lead discipline). Define and drive Bankrate’s strategy for visibility in AI-generated answers and LLM citations. This is a creation mandate: build the frameworks and playbooks, stay ahead of AI Overviews, ChatGPT, Claude, and Gemini, and structure Bankrate’s content and entity presence to be cited as authoritative wherever consumers ask financial questions. Partner with Brand — which owns PR, earned, and organic social — on the citation loop, since off-site authority and social signals are direct inputs to whether Bankrate gets cited.
• SEO & content. Maintain traditional search strength and the revenue it still drives while unifying it with AEO/GEO. Own content strategy and production so content is built to be cited and to convert — authoritative, substantiated, and defensible in a regulated category.
• Revenue & measurement. Own revenue and contribution from organic, measured on the same LTV/CAC and incrementality basis as paid. Rankings, share of voice, and AI citation rate are leading indicators reported against revenue — not goals in themselves.
• Team & AI-native operations. Build and develop a high-performing team across AEO/GEO, SEO, and content. Run the function on AI and agentic workflows — producing, optimizing, and scaling work at a pace that wasn’t previously possible — and set the standard for how the team works with these tools.

What We’re Looking For:

• Proven organic leadership — 4+ years leading teams; you’ve built and scaled organic search functions end-to-end, not managed channels in isolation.
• AEO/GEO depth — genuine command of how answer engines work and how content gets cited by LLMs. You’re ahead of the curve, not catching up.
• Revenue orientation — accountable for revenue or contribution from organic, not just traffic, with results to prove it.
• AI-native operator — you build AI and agentic workflows into how your teams work, and move fast in a landscape changing under you.
• Builder mentality — energized by defining a new discipline inside an established org; you bring structure where there’s ambiguity.
• Executive presence — you articulate strategy and tradeoffs clearly to the CMO and senior leadership.

Compensation:

Total Cash Compensation Range: $230,000 – $350,000 per year + equity

Actual compensation varies based on location, experience, and qualifications.

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

Who We Are:

Bankrate is where Americans go to get the best price on life’s most important financial decisions. By combining proprietary data, advanced technology, and deep market coverage, Bankrate helps consumers compare options and make confident financial choices across mortgages, credit cards, savings, and more. As a rate provider to the Federal Reserve and the benchmark relied upon by major publishers and policymakers nationwide, Bankrate’s rate data is the national standard. This commitment to precision is reflected across all its products. In mortgages, proprietary auction technology puts lenders in real-time competition on price alone, consistently delivering rates in the lowest 10% in the country. For deposits, the platform features exclusively top-tier rates in the top 10% nationally, while its credit card coverage encompasses more than 90% of the market by volume. Founded by a journalist, Bankrate remains dedicated to its founding mission of transparency, honest information, and real competition — helping to make the American dream more affordable for everyone.

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