Influencer Marketing & Creator Manager

Stellenbeschreibung:

Manage creators and their management teams throughout the entire project lifecycle
Serve as the primary point of contact for launch and marketing topics, extending beyond the book launch
Coordinate campaigns, marketing calls, integration plans, and announcement and launch dates
Track plans and evaluate campaigns based on relevant KPIs
Prepare launches, including timelines, pre-orders, giveaways, and shop promotions
Organise marketing materials such as teasers, Shorts concepts, product images, briefs, creator boxes, autographed cards, dummy copies, and bonus materials
Brief the design team and external creatives, manage revisions, and obtain creator approvals
Own the launch budget for each book and independently commission freelancers and materials
Develop new creator concepts with the programming team
Prepare pitches and proposals and participate in initial meetings with creators and their management teams
Maintain engagement with the creator community at trade shows and events
Work closely with production, editorial, and design
Document agreements and appointments in ClickUp
Provide a weekly status report on all ongoing launches

Requirements

At least two years of experience in influencer marketing, creator or talent management, or campaign and project management
Experience working with creators and their management teams, including briefings, approvals, scheduling, and follow-up
Practical experience with long-form and short-form formats
Knowledge of relevant KPIs: views, watch time, retention, impressions, completion rate, shares, clicks, conversion, and sales per integration
Ability to analyze channels in terms of target audience, formats, reach, integration quality, and campaign potential
Experience managing multiple campaigns or launches in parallel with fixed deadlines
Knowledge of disclosure requirements for creator content, as well as regulations governing giveaways and audiences under 14
German at C2 level
Good written and spoken English
Self-organised approach to working from home
Willingness to travel to trade shows and events several times a year
Confident using ClickUp or a comparable tool, a CRM such as HubSpot, and Google Workspace or Microsoft 365
Ability to create polished presentations
A network within the creator community is a plus, but not required
Affinity for gaming and kids’ content is a plus

Core Competencies

Demonstrates expertise in managing creator relationships and marketing campaigns, with a strong focus on project management, KPI analysis, and effective communication. Proficient in utilizing tools like ClickUp and CRM systems to streamline processes and enhance collaboration.