Influencer Marketing Lead

Stellenbeschreibung:

Develop and execute the influencer marketing strategy for VOY Weight Loss, aligning creator initiatives with business and growth objectives.
Identify, negotiate and manage relationships with creators, agencies and talent managers to establish long‑term partnerships that drive awareness and customer acquisition.
Monitor campaign performance, define KPIs, analyze results and continuously optimize influencer investments to maximize ROI.
Plan and execute integrated influencer campaigns from briefing to reporting, ensuring excellent execution and consistent brand messaging.
Work closely with Brand, Performance Marketing, CRM, Creative and Medical teams to develop campaigns that resonate with our audience while remaining compliant.
Stay ahead of social media trends, emerging platforms and creator formats to continuously evolve our influencer strategy.

Requirements

4+ years of experience in influencer marketing, creator partnerships or social media marketing, ideally in a fast‑growing consumer or digital health company.
Strong commercial mindset with proven experience managing performance‑driven influencer campaigns and delivering measurable business results.
Excellent relationship management skills, with experience negotiating partnerships and building long‑term creator relationships.
Data‑driven approach, with the ability to analyze campaign performance, derive insights and optimize based on KPIs.
Hands‑on, entrepreneurial mindset, thriving in a fast‑paced startup environment and taking ownership from strategy through execution.
Fluent German and English, with outstanding communication and stakeholder management skills.

Core Competencies

Demonstrates expertise in developing and executing influencer marketing strategies, managing creator partnerships, and optimizing campaign performance to drive measurable business results. Proficient in analyzing data to inform decisions and ensure compliance while effectively communicating with stakeholders.