Influencer Marketing Lead, German-Speaking

• Develop and execute the influencer marketing strategy for VOY Weight Loss


• Identify growth opportunities across Germany


• Identify, negotiate and manage relationships with creators, agencies and talent managers


• Establish long-term partnerships that drive awareness and customer acquisition


• Monitor campaign performance, define KPIs, analyse results and optimise influencer investments to maximise ROI


• Plan and execute integrated influencer campaigns from briefing to reporting


• Ensure excellent campaign execution and consistent brand messaging


• Collaborate with Brand, Performance Marketing, CRM, Creative and Medical teams


• Stay ahead of social media trends, emerging platforms and creator formats


• Evolve the influencer strategy while ensuring campaigns remain compliant

Requirements

• 4+ years of experience in influencer marketing, creator partnerships or social media marketing


• Experience ideally in a fast-growing consumer or digital health company


• Strong commercial mindset


• Proven experience managing performance-driven influencer campaigns and delivering measurable business results


• Excellent relationship management skills


• Experience negotiating partnerships and building long-term creator relationships


• Data-driven approach with ability to analyse campaign performance, derive insights and optimise based on KPIs


• Hands-on, entrepreneurial mindset


• Ability to thrive in a fast-paced startup environment and take ownership from strategy through execution


• Fluent German and English


• Outstanding communication and stakeholder management skills

Core Competencies

Demonstrates expertise in developing and executing influencer marketing strategies, managing creator partnerships, and optimizing campaign performance through data analysis. Proficient in relationship management and stakeholder communication, with a strong focus on driving awareness and customer acquisition in the digital health sector.

Highest-signal resume keywords

• Influencer Marketing Strategy


• Campaign Performance Analysis


• Relationship Management


• Fluent German and English


• Negotiation Skills

ATS Optimization Keywords

Hard Skills

• Influencer Marketing


• Social Media Marketing


• Data Analysis


• KPI Definition


• Campaign Optimization


• Performance-Driven Campaign Management


• Customer Acquisition Strategies


• Integrated Campaign Execution


• Commercial Mindset


• Entrepreneurial Mindset

Soft Skills

• Excellent Communication


• Stakeholder Management


• Relationship Building


• Adaptability


• Team Collaboration

Industry Keywords

• Digital Health


• Consumer Marketing


• Creator Partnerships


• Social Media Trends


• Brand Messaging