Junior Marketing Manager - Brand, Event & B2B Marketing

Job Summary

JOB DESCRIPTION – JUNIOR MARKETING MANAGER BRAND, EVENT AND B2B

Location: Berlin

Division: Marketing

Line Manager: Team Lead Brand, Event & B2B Marketing

Contract Terms: Permanent, Full-time 40h/week

THE TEAM

The GSA Marketing team is responsible for Ticketmaster's marketing activities across Germany, Austria and Switzerland.

Our mission is to grow the business by retaining existing clients, maximizing revenue potential and winning new business from both existing and new verticals.

To achieve this, we deliver both B2B and B2C marketing – for our clients as well as for our own brand.

THE JOB

As Marketing Manager Brand, Event & B2B Marketing, you drive the execution of our brand strategy in Germany and Austria, while also supporting the Swiss team and plan events and B2B initiatives that fuel our sales efforts.

You bring global campaigns to life at a local level, ensuring our brand shows up consistently across every touchpoint.

WHAT YOU WILL BE DOING

• Implement and localize Ticketmaster's global brand strategy, campaigns and materials for the GSA region, developing complementary local initiatives where needed
• Align closely with the EMEA Brand Marketing team to ensure consistency with global guidelines and brand standards
• Plan and organize B2B events (e.g. industry events, artist and partner activations) for the GSA market in close collaboration with the sales teams and senior colleagues
• Create marketing materials, presentations and sales collateral for B2B purposes such as Case Studies, White Papers and Blog Content aligned with Content Marketing team
• Conduct ongoing market and competitor analysis for the GSA region, generating sales-enablement insights and market research findings that inform brand, event and B2B strategy
• Team up with Content & Community Marketing colleagues on LinkedIn and other business-focused social networks, aligning on decision-maker-targeted content that supports B2B goals and brand positioning
• Regularly review local brand and event strategy against global objectives and reporting standards
• Ensure a consistent brand presence across all channels and touchpoints
• Measure and report on the success of brand and event initiatives
• Coordinate with external agencies, service providers and creative partners

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)

• First professional experience in marketing (e.g. through internships, working student roles or 1-2 years in a full-time position), ideally with exposure to brand, event or B2B marketing
• Interest in and understanding of planning and supporting events of varying scale
• Understanding of B2B marketing mechanics and openness to collaborating with sales teams
• Good organizational skills, hands-on mentality and a structured way of working
• First experience supporting the coordination of agencies or external service providers is a plus
• Fluent German and very good English skills
• Interest in entertainment, live events or ticketing; experience with UI/UX design tools (especially Figma) is a plus
• Willingness to travel within the GSA region

YOU (BEHAVIOURAL SKILLS)

• Good communication skills, with the ability to adapt to different stakeholders, from internal teams to sales, partners and clients
• Good organizational skills, with the ability to support multiple campaigns, events and deadlines at once
• Creative mind with an eye for brand consistency, keen to bring campaigns and events to life at a high standard
• Interest in the commercial side of marketing with a willingness to learn how brand and event activities support sales and business goals
• Comfortable representing the brand externally, e.g. at events, with partners or clients, with support from senior team members
• Proactive and hands-on, eager to take on ownership and grow into planning and execution responsibilities
• Ability to stay organized and reliable under pressure in a fast-paced, deadline-driven environment
• Collaborative team player, keen to work effectively across marketing, sales and cross-market teams

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.

Our vision at Ticketmaster is to connect people around the world to the live events they love.

As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers and enthusiastic teams.

If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our work is guided by our values:

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team.

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

EQUAL OPPORTUNITIES

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion.

You will be working in an inclusive environment and be encouraged to bring your whole self to work.

We will do all that we can to help you successfully balance your work and homelife.

As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification.

It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner.

Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

Ticketmaster may use artificial intelligence (AI) tools to support application screening and assessment.

All hiring decisions are made with human review.

#TMGermany Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process.

Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.

Recognized for seven years as a Great Place to Work® and named one of Fortune’s World’s Most Admired Companies, Live Nation Entertainment is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship.

Our world-class teams specialize in all aspects of the live entertainment industry, from ground-breaking innovations in ticketing, global venue development and operations, concert promotion and production, sales and brand partnerships, and unparalleled artist management supported by professionals in all facets of corporate operations.

We believe in taking care of the countless employees helping artists bring live music to fans all around the world.

Our many unique benefit programs are designed to help our teams live life to the fullest including generous vacation, healthcare, retirement benefits, student loan repayment, tuition reimbursement, six months of paid caregiver leave for new parents including fostering and perks like Roadie Babies helping new parents care for their babies on work trips.

And of course access to free live events through our exclusive employee ticketing program.

There is no bigger stage for your career.

See what your future looks like at Live Nation Entertainment.