Junior Social Media Manager, DACH - M/F/D

As a Junior Social Media Manager in the Munich-based Content Engagement Off Platform team, you will support DAZN’s social content strategy for the DACH region, creating and publishing platform-native content to engage sports fans and grow the DAZN audience. You’ll assist in live event coverage, trend-driven ideas, and community interactions under guidance, contributing to brand awareness and subscriber-oriented outcomes. This hands-on role focuses on fast, creative social content during live games and events, with collaboration across the content teams. You’ll work in a dynamic, sports-loving culture with room to grow your craft and impact.

• access to DAZN
• 30 days’ annual leave
• pension contributions up to 3%
• family-friendly community
• learning and development resources
• mobile working

• Create and produce engaging social media content for DACH channels (video clips, stories, reels, carousels, polls, text posts) and ensure platform-native, on-brand optimization
• Support daily publishing and calendar management, scheduling posts, and using publishing tools
• Provide real-time social coverage during live events (Bundesliga, Champions League, boxing) under guidance
• Manage community interactions, maintain brand voice, and escalate sensitive issues
• Create content supporting subscriber acquisition and retention with urgent, CTA-driven formats
• Monitor trends and propose timely content ideas to increase reach and relevance
• Assist with performance tracking (engagement, reach, video views, follower growth, CTR) and summarize learnings
• Coordinate with Content/Editorial to access assets and ensure rights compliance
• Support cross-team initiatives and off-platform distribution of social assets

• Native or near-native German and English
• Experience in social media management or digital editorial
• Proven ability to create engaging content across Instagram, TikTok, YouTube, X, Facebook
• Some exposure to live-event social coverage (personal/university)
• Basic understanding of how social drives brand awareness and audience growth
• Knowledge of DACH sports landscape and fan behavior
• Deep knowledge of football and ideally fight sports (boxing/UFC)

• Passion for sport, especially football and fight sports
• Flexibility to work evenings, weekends, holidays
• Creative instinct and editorial judgement
• Proficiency with social platforms’ content creation tools and analytics
• Basic video editing (CapCup, Adobe Premiere or equivalent)
• Basic graphic design (Adobe Photoshop)