Marketing Analyst / Marketing Manager

Overview

This role is open to candidates who are fully remote or hybrid within the United States. (Hybrid setup can work once or twice a week at a near CLIENT Office).

Title: Marketing Analyst/Manager T3 (USA)

Location: Newtown Square, PA, Hybrid & Remote (within USA)

Pay Range: 60k to 75k annually

Job ID: Sedaa84138

About the Role

We are looking for a dynamic, data-driven contractor to join our North America Marketing team supporting the Finance & Spend Management LoB . In this role, you will be a key driver of demand generation, pipeline acceleration, and revenue growth — working at the intersection of marketing strategy and field execution. You will be responsible for tactical execution of marketing plan activities; data-driven marketing, inside marketing, direct and digital marketing, online events, physical events, and more. This is an exciting opportunity for a self-starter who thrives in a fast-paced, matrixed environment and is passionate about delivering innovative, measurable marketing programs that make a real impact.

What You’ll Do

Strategic Marketing and Sales Execution - Develop and maintain a strong partnership with F&SM sales and marketing to execute against an appropriate solution portfolio mix to address the business needs of our customers/prospective customers. Serve as one of the primary faces of marketing to the F&SM LoBs, representing marketing’s value to internal and external stakeholders.

• Build and execute marketing plans that address all pipeline stages, including demand generation, pipeline acceleration, and close activities to achieve marketing KPIs of MINO, MSO and MAEO
• Meet marketing and sales goals and objectives of the teams by leveraging best in class marketing tactics
• Drive locally relevant, nationally supportive F&SM solution campaigns and events across North America
• Ensure brand consistency, quality, and compliance across all demand generation activities
• A considerable portion of time is devoted to third-party and SAP-hosted events. Manage end-to-end event architecture: pre-event planning, sponsor relations, post-event analysis and lead routing, including speaker coordination, stakeholder alignment, field communication and enablement, vendor management, ICP-targeted asset creation, and comprehensive reporting.

Data-Driven Marketing

• Understand health of the demand funnel and determine actions needed to address challenges (e.g. lead generation, pipeline acceleration, improved conversions) to achieve marketing KPIs of MINO, MSO and MAEO
• Transform data into actionable insights that drive results
• Document and manage campaign execution and lead management activities in CRM systems, reports, dashboards, and scorecards
• Continuously analyze performance metrics to identify opportunities for improvement and share findings with relevant stakeholders

Lead Management

• Leverage self-service and ad hoc reporting to access relevant sales and marketing performance data
• Develop a strong understanding of internal lead management systems to improve lead quality, development, and flow throughout the customer buying cycle
• Proactively review pipeline health reports and manage escalations to ensure alignment across sales and marketing stakeholders

Field Enablement

• Build strong relationships with marketing, sales, and partner stakeholders to ensure effective rollout of marketing activities
• Adapt rollout plans, target audiences, and communication channels as needed to optimize market impact
• Proactively communicate marketing effectiveness to sales teams and provide feedback to fellow marketers to continuously improve performance

Agency Management

• Identify, engage, and manage suitable agencies for respective projects, including budget and cost oversight
• Recommend preferred agencies and initiate vendor agreements to optimize marketing investments
• Process SOWs, PO requests and relation justification forms

What We’re Looking For

• Ideally 5+ years of marketing experience, with minimum 2 years in marketing execution
• Experience in high tech industry, B2B Marketing
• Experience working in a multinational company or matrixed organization
• Recent regional and/or global field marketing experience
• Background spanning multiple Lines of Business and/or Product Lines
• Strong project management skills (small to medium-scale projects)
• Sales experience — a plus