Marketing and Sales Consultant – Real Estate

Responsibilities

• Lead and manage the marketing team (content, paid advertising, and digital campaigns).
• Direct supervision of paid advertising across platforms (Meta, Google, Snapchat, and others), including performance analysis and optimization to improve return on ad spend (ROAS).
• Manage and guide the sales team, establishing daily and weekly follow‑up mechanisms.
• Build, activate, and monitor the CRM system, ensuring data accuracy and smooth lead flow.
• Define sales targets and key performance indicators (KPIs) and track achievement consistently.
• Analyze the customer journey, identify gaps in marketing and sales processes, and address them promptly.
• Improve lead quality and reduce advertising waste.
• Prepare clear, periodic reports for senior management, including recommendations and required decisions.
• Work intensively during the initial phases to establish strong foundations for the marketing and sales systems.

Requirements

• Minimum of 10 years of experience in real estate marketing and sales.
• Proven experience in managing marketing and sales teams.
• Strong knowledge and hands‑on experience with CRM systems.
• Direct experience in paid advertising and data analysis.
• Hands‑on, operational mindset with the ability to intervene quickly and improve performance.
• Deep understanding of the residential and investment real estate market.