Marketing Communication Manager

Overview

Develop and implement integrated marketing and communications strategies for the MX Brand Memory portfolio with the goal of sustainably increasing brand awareness, customer loyalty and business growth.

Responsibilities

• Develop and implement integrated marketing and communications strategies for the MX Brand Memory portfolio with the goal of sustainably increasing brand awareness, customer loyalty and business growth
• Plan, manage and optimize cross-channel marketing campaigns with a focus on digital channels such as social media, search, display and CRM
• Develop and execute a comprehensive marketing plan in close coordination with internal and external stakeholders
• Create and refine audience-targeted content and ensure consistent brand communication across all relevant touchpoints
• Analyze campaign, market and consumer data and derive data-driven recommendations for continuous performance optimization
• Conceptualize and run trade shows, events and brand activations to strengthen brand presence and customer interaction
• Work closely with agencies, media partners and internal teams in marketing, product management and sales to ensure successful project delivery
• Take responsibility for planning, managing and controlling marketing budgets and ensuring efficient resource allocation
• Monitor relevant market, consumer and digital trends and integrate innovative technologies and approaches into the marketing strategy

Qualifications

• Degree in marketing, communications, media or a comparable qualification
• Several years of professional experience in marketing communications, digital marketing or a comparable role
• Solid knowledge of planning and executing digital marketing campaigns across multiple channels
• Experience with analytics, tracking and campaign management tools and a strong understanding of data-driven marketing
• Ability to combine creative ideas with strategic thinking and an analytical approach
• Structured, self-directed and results-oriented working style with strong execution skills
• Excellent communication and presentation skills and experience collaborating with diverse stakeholders
• High initiative, innovative mindset and enthusiasm for new marketing trends and technologies
• Very good German and English language skills, both written and spoken