Marketing Designer – Direct Mail & Digital

Stellenbeschreibung:

Design and develop integrated marketing campaigns across direct mail and digital channels
Create direct mail assets including letters, postcards, self-mailers, statement inserts, acquisition kits, and other customer communications
Design digital assets including email campaigns, landing pages, display advertising, paid social, website graphics, and customer lifecycle communications
Translate creative briefs, audience insights, and campaign goals into effective visual solutions
Develop multiple creative concepts and campaign variants for testing and optimization
Ensure creative consistency across customer touchpoints and channels
Partner with Creative Directors, Copywriters, Strategists, Account Teams, Analysts, and Production Specialists
Incorporate performance insights, customer behavior data, and testing results into creative recommendations
Present concepts and design solutions internally and support client presentations
Prepare production-ready files for print and digital deployment
Apply direct mail production knowledge, including postal formats, personalization, versioning, and print specifications
Package and preflight InDesign files; verify color space, image resolution, fonts, links, and bleeds
Collaborate with print vendors, production teams, marketing technology teams, and digital developers
Conduct quality assurance reviews for accuracy, brand compliance, and regulatory adherence
Utilize AI tools for concept generation, visual exploration, image development, and campaign optimization
Apply AI responsibly within financial services and insurance compliance requirements
Support A/B and multivariate testing initiatives
Leverage analytics and campaign results to refine creative recommendations
Ensure required disclosures, regulatory language, and legal content are incorporated accurately

Requirements

Bachelor's degree in Graphic Design, Visual Communications, Marketing, or related field
3 to 5 years of professional design experience within an agency, in-house marketing, or integrated creative environment
Strong hands-on experience designing and producing both direct mail and digital marketing communications
Strong portfolio demonstrating complete, campaign-based direct response work across print and digital channels, including full direct mail kits
Demonstrated direct response marketing experience and understanding of how creative, format, offer, and calls to action affect customer response
Advanced proficiency with Adobe Creative Cloud, including InDesign, Photoshop, and Illustrator
Proficiency with Figma for collaboration and digital creative workflows
Demonstrated proficiency using AI-powered creative tools and platforms for ideation, design development, content generation, image creation, and workflow efficiency
Strong understanding of typography, layout, customer communication design, and visual storytelling
Exceptional attention to detail and project management skills
Ability to manage multiple projects and deadlines simultaneously

Core Competencies

Demonstrates expertise in designing and developing integrated marketing campaigns across direct mail and digital channels, with a strong focus on direct response marketing and creative consistency. Proficient in utilizing AI tools for campaign optimization and analytics to enhance customer communication design.