Marketing Expert (B2B SaaS)

Your mission

As Marketing Expert (B2B SaaS), you will work closely with our founders, product, and sales teams to build the marketing foundation for our Software Business Unit. This is a high-impact role where your work will directly shape how our software products are positioned, understood, and adopted in the market.

In the early phase, marketing is tightly connected to founder‑led sales. Your focus is on branding, positioning, and market‑facing materials, while also supporting early outbound and visibility efforts.

You will play a central role in preparing our software products for market launch and future scale. During this phase, you will:

• Develop and own the brand, positioning, and messaging for the Software Business Unit
• Lead the creation of a new website, including structure, narrative, and content
• Translate complex product capabilities into clear value propositions for customers and partners
• Create, curate, and maintain core marketing and sales materials, including:
  • Pitch decks
  • One‑pagers
  • Product and solution pages
  • Case study formats
• Support founder‑led sales with demo narratives, follow‑up materials, and structured messaging
• Develop messaging frameworks for outbound and outreach activities, including email and LinkedIn templates
• Build and manage a LinkedIn presence (company and founders), including thought leadership content
• Work closely with product and sales to ensure marketing reflects real customer needs and conversations

Your profile

• 5+ years of experience in B2B marketing, ideally in SaaS, industrial tech, or enterprise software
• Hands‑on experience with branding, positioning, and website launches
• Strong ability to translate complex, technical products into clear and compelling messages
• Excellent writing, storytelling, and structuring skills
• A hands‑on, ownership‑driven mindset with comfort working in early‑stage environments
• The ability to collaborate closely with founders and cross‑functional teams
• Excellent command of English is required; German is a strong advantage, especially for working with customers in the DACH region

Nice to have

• Experience working in founder‑led sales environments
• Exposure to go‑to‑market, outbound, or early‑stage growth initiatives
• Background in industrial, logistics, or B2B software contexts
• Experience creating sales enablement materials for complex products

Why us

• Opportunity to build the marketing foundation of a new business unit with real ownership
• Direct collaboration with founders and leadership
• High‑impact role with outcome‑driven autonomy
• Fast‑paced yet collaborative culture that values clarity, focus, and execution
• Competitive compensation based on experience, including equity participation (ESOP/VSOP)
• Hybrid work setup (occasionally remote, predominantly onsite)
• A beautiful office in the heart of Prenzlauer Berg, Berlin