Marketing Lead / Product Marketing Manager

Stellenbeschreibung:

About the Role

A seed-stage B2B AI software company is hiring across two complementary marketing tracks: a hands-on Marketing Lead and a Product Marketing Manager. You will translate a technical voice AI product into clear positioning and build launches and growth programs that support the company's expansion.

What You'll Do

Develop positioning, messaging, and storytelling that make a technical product clear and memorable.
Lead go-to-market launches for products, features, customer segments, and international markets.
For the Marketing Lead track, own marketing strategy, budget, KPIs, and pipeline impact, and build growth programs across organic and paid channels.
Use AI and automation tools to improve marketing execution and inbound growth.
Build and lead a marketing team while staying hands-on, and test channels using data and experiments.
For the Product Marketing track, create sales enablement materials, case studies, testimonials, website messaging, and competitive insights.

What We're Looking For

For the Marketing Lead track, at least 4 years of growth or marketing experience, including end-to-end ownership and meaningful budget responsibility. Product Marketing candidates should have at least 3 years of B2B product marketing experience.
Experience building marketing from an early stage and scaling repeatable growth programs, with startup experience and substantive scale-up or corporate experience.
Experience with launches into new segments or international markets, and with measuring performance through experiments, KPIs, and pipeline impact.
Strong ability to communicate complex technical products, alongside practical experience with AI and marketing automation tools.
Native or fluent German and professional fluency in English are required.