Marketing Manager, B2B

Stellenbeschreibung:

Planning, topic ideation and creation of organic LinkedIn content for B2B audiences; preparing briefings for paid formats in coordination with our Growth team
Conceptualizing, operationally executing and providing content support for B2B events (storyline, presentations, invitation & follow‑up communications, stakeholder coordination)
Content preparation and moderation support for webinars and thought‑leadership formats (agendas, scripts, mailings, follow‑up)
Concept and content development for B2B events
Creation and coordination of marketing assets (scripts, briefings, etc.) for motion and graphic design and support of production through to deployment
Support for launch communications and sales enablement (e.g., adapting product messages) as well as coordinating PR contributions
Performance analysis and reporting (LinkedIn metrics, event KPIs, leads), maintenance of templates/guidelines, trend research and process optimization.

Requirements

Several years of professional marketing experience in the DACH market, ideally in the education, tech or SaaS sector; demonstrable experience with B2B events
Proficiency in social media marketing with a focus on LinkedIn (editorial planning, content formats)
Excellent German (C2) spoken and written for social posts, event communications, landing pages and mailings; good English (C1) for tools and occasional exchanges
Experience producing briefings and assets for design teams and collaborating with Growth/Performance teams
Confident user of Google Workspace/MS Office; experience with CRM/newsletter tools (e.g., HubSpot, Salesforce, Mailchimp) and social publishing tools is a plus; basic knowledge of webinar software
Structured, hands‑on work style with very strong organizational and communication skills; team‑oriented and resilient during peak periods
Willingness to travel within the DACH region and flexibility for evening/weekend duties; openness to AI‑assisted tools and interest in PR/communications as well as product marketing.

Core Competencies

Demonstrates expertise in B2B content creation and marketing strategies, particularly for LinkedIn and event management. Proficient in performance analysis and reporting, with strong organizational and communication skills to support marketing initiatives in the DACH market.