Marketing manager for RX and OTC products

Stellenbeschreibung:

Описание

An established healthcare company with strong growth. Development of strategies to increase market success. Our client is a successful, internationally active healthcare company with a broad portfolio of prescription (RX) and over-the-counter (OTC) products. Through innovative products, high quality standards and a patient-focused corporate philosophy, the company is one of the established players in the healthcare market.

Задачи

Developing and implementing marketing strategies for RX and OTC products
Responsibility for the entire product lifecycle management
Managing 2 employees
Creating and implementing brand plans, including budget responsibility
Analyzing market, competitor and customer data to identify growth opportunities
Working closely with Sales, Medical Affairs, Market Access, Regulatory Affairs and external agencies
Developing target-group-specific marketing materials and multichannel campaigns
Planning and organizing congresses, events and training programs
Monitoring relevant KPIs and deriving appropriate optimization measures
Managing external service providers and agencies

Требования

Successfully completed degree in business administration, marketing, life sciences or a comparable field
Several years of experience in pharmaceutical marketing, ideally with responsibility for RX and OTC products
Initial management experience
Demonstrable success in developing and implementing marketing strategies
Experience in launch management is an advantage
Analytical and strategic mindset combined with a strong hands-on mentality
Very good communication and presentation skills
Confident use of relevant market and analysis tools
Fluent German and English
Будет плюсом: Experience in launch management