Marketing Strategy and Operations Lead

Available Locations

San Francisco, CA, Austin, TX or NYC

About the role

As the Marketing Strategy and Operations Lead, you will be the strategic right hand to the Chief Marketing Officer and a senior operator for the entire marketing organization. You will design and own the operating system that allows a global marketing function to move with speed, alignment, and accountability — setting the strategic agenda, running the planning and decision‑making cadence, and acting as a trusted partner to the CMO and Marketing leadership. This is a highly strategic role for someone who can own ambiguous, high‑impact problems end to end: framing the strategy, building the plan, aligning stakeholders, and driving execution to closure.

In addition, you will own the annual and quarterly planning process, OKR discipline, and the weekly business reviews that run the organization. Partnering closely with Finance, you will own budget and headcount planning for marketing — building integrated resource plans and developing clear investment and trade‑off recommendations for leadership. Working with Revenue Operations, Sales, Product, and Strategy, you will drive continuous GTM and system alignment. And as marketing navigates significant operating change — including the transition to AI‑enabled ways of working — you will lead the organization through that change, helping teams evolve how work gets done while protecting what makes the brand and the function exceptional.

Responsibilities

• Serve as a core member of the Marketing Leadership team — helping set the strategic agenda, shaping priorities, and bringing structured thinking and a steady hand to the organization’s biggest decisions and most ambiguous problems.
• Translate the CMO’s vision into a clear, coherent strategy for the marketing organization, framing the hardest problems, developing options and recommendations, and helping leadership decide where to focus and where to place its biggest bets.
• Design and run the operating system for the marketing organization ensuring decisions happen on schedule and alignment is built in, not chased.
• Own the annual and quarterly planning process and OKR discipline, translating the marketing team’s strategic intent into clear priorities, milestones, and measurable outcomes across teams.
• Own marketing budget and headcount planning in partnership with Finance/FP&A — building integrated resource plans and developing clear investment and trade‑off recommendations for leadership.
• Champion new ways of working across marketing by harnessing AI to reinvent how a world‑class marketing organization operates and unlocking new levels of creativity, leverage, and speed.
• Drive strategic initiatives end to end — defining the plan, standing up the operating model, and program‑managing execution from 0 to 1 on the organization’s highest‑priority bets.
• Build and maintain strong cross‑functional relationships across Marketing, Sales, Revenue Operations, Strategy team, Product, and Finance, ensuring GTM and system alignment.
• Define the metrics, reporting cadences, and leadership narratives that show how marketing is progressing against business goals.

Skills / Experience

• 10+ years of experience in strategy, engineering, chief of staff, management consulting, or marketing/GTM operations roles, ideally within a scaled or high‑growth B2B Enterprise SaaS environment.
• AI‑native operator, fluent in applying modern AI tools to operating workflows to create leverage. Ability to lead organizational change specifically for AI, helping teams shift from "doing tasks" to "directing the meaning" of AI‑generated work. In‑depth knowledge of how agents work and building AI orchestration across an organization.
• Deep understanding of B2B marketing and GTM motions, including demand generation, campaigns, field and events, lifecycle programs, and pipeline‑oriented measurement.
• Strong financial acumen and ownership of budgets, forecasts, headcount planning, and investment trade‑offs.
• Exceptionally strong, full‑stack program management skills — able to dig into the details yet roll everything up to a clear team and executive level.
• Demonstrated ability to lead organizational and operating change, including guiding teams through transformation and the adoption of new, AI‑enabled ways of working.
• First‑principles thinker, able to break a complex process into its parts to determine what to change, what to automate, and what must remain human. Can connect the dots across functions and processes in terms of broader business implications.
• Exceptional executive communication and writing skills — clear, concise, transparent, and insightful for teams, executives, and a diverse set of stakeholders.

Compensation

Compensation may be adjusted depending on work location.

• For Bay Area based hires: Estimated annual salary of $164,000‑226,000
• For NYC based hires: Estimated annual salary of $156,000‑215,000

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Formation Benefits
• On‑demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave

Equal Employment Opportunity

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e‑mail at or via mail at 101 Townsend St. San Francisco, CA 94107.