New Business Sales / Player-Coach AE Team Lead

• You want to lead and still close deals yourself? That’s exactly the point
• This role is not a manager job involving spreadsheets and forecast meetings. You will own your own business book, spend at least 50% of your time as a “player” rather than just a coach, and build the structure that reliably gets your team to quota
• You will report directly to the CEO
• In your first month, you’ll be able to:
• Know our ICP by heart, understand the buyer personas, and know the job we do for them
• Honestly audit the pipeline, team setup, and ways of working — including what’s broken
• Own your portfolio and move the first deals forward
• Build a working relationship with everyone on your team, not just a 1:1 on the calendar
• In your first quarter, you’ll be able to:
• Lead your team toward consistent new business ARR against the quarterly target
• Deliver a forecast that is accurate at the beginning of the quarter and still accurate at the end
• Not just introduce our sales playbook, but embed it so deeply that nobody calls it a playbook anymore
• Improve win rate, deal size, and sales cycle measurably — through initiatives, not opinions
• Establish Power Hours, Calling Days, Deal Reviews, and 1:1s as a rhythm that runs without you
• Within your first year, you will have:
• Built a team in which everyone knows, understands, and hits their own quota
• Owned our pitch, proposals, and solution workshops — and made each one better every quarter
• Connected Sales and Marketing so closely that pipeline building becomes a shared mission rather than a game of ping-pong
• Turned our new business engine into a genuine competitive advantage: documented, scalable, and never finished
• Played your part in one of the most exciting turnarounds in the startup world

Benefits

• Flexible working hours
• Have your own certified coach with unlimited sessions
• Hybrid working model
• Employee library
• Company pension scheme
• Free mate, beers & muesli

As you may have noticed, this is not your typical sales lead roleExperience selling to HR, L&D, or talent functions is a strong advantageDelivery: You are a doer — it annoys you that “umsetzen” so sehr nach “rumsitzen” klingt, denn du hasst rumsitzenWorking model: 5 days per week in our office in Neukölln or at the customer’s site. You lead from the front; that cannot be done from a home officeData-driven: you read the results, derive the right action, and iterate quicklyAt least 50% of your time as a player — you close deals yourself, otherwise nobody will take you seriouslyNative-level German, with excellent English — our customers speak German, our product speaks bothFast: You read this job description in 43 seconds and already know whether you’re applyingAccountability: You do what you say — and you speak up early when something starts to go off trackAnd then there are the five things that are non-negotiable for us:Experience developing people — you lead close to the deal, not from the dashboardCare: You want excellence because you genuinely care about the workA track record in B2B SaaS sales — complex, multi-stakeholder deals, with the numbers to prove it, not just the storyProactivity: You see the gap before anyone reports it and close itA genuine willingness to travel to customers — not just “availability,” but enthusiasmStrong sales craft: modern sales methodology, pipeline management, and forecast discipline. Claude, HubSpot, Modjo, or comparable tools are tools for you, not obstacles