Omni Demand Generation Analyst (f/m/d)

Company Overview

A part of Colgate-Palmolive since 1976, Hill's Pet Nutrition offers the highest-quality pet nutrition available through product lines Prescription Diet® and Science Diet®. Veterinarians worldwide recommend and feed their own pets Hill's products more than any other brand of pet food.

Available in approximately 80 countries around the world, our extensive line of products includes more than 60 Prescription Diet brand pet foods and more than 50 Science Diet brand pet foods.

We believe all animals should be loved and cared for during their lifetimes. That is why we are proud our pet foods can make a difference in your pet's life.

A career at Hill’s Pet Nutrition or Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Job Title

Omni Demand Generation Analyst (f/m/d)

Job Details

Hybrid; Travel required 25% of time.

Location

Hamburg, Hamburg, Germany

Salary

Entry salary range: 62,475 euros - 77,175 euros gross per year.

Responsibilities

• Lead the development of measurement frameworks and analytical models to assess the effectiveness and ROI of the cluster’s commercial efforts to drive brand purchase and advocacy, ensuring analysis is deeply rooted and informed by the "Moments that Matter" in the pet parent journey to quantify demand drivers.
• Regularly monitor competitor activity (including promotional pricing and mechanics) and ensure learnings are actioned; support Revenue Growth Management (RGM) strategies, pricing tracking, and portfolio/SKU rationalization analytics.
• Measure the performance of Shopper strategies and materials to drive demand; analyze the effectiveness of localization and deployment of omnichannel Point of Purchase (POP) assets.
• Generate actionable insights derived from competitive landscape, category developments, and internal execution data to inform strategic decisions and drive measurable growth.
• Monitor and evaluate the performance of the localized content strategy rooted in the BEP, ensuring local and cultural overlays are contributing to marketing objectives.
• Own the analytics discipline for monthly reviews (MoDi) through performance dashboards and deep-dive analysis, focusing on ODG KPIs and ROI.
• Act as the cluster expert on ODG data sources and AI-enabled internal and external tools, driving commercial capability by training stakeholders on performance dashboards and analytical methodologies.

Skills and Competencies

• Growth Mindset: Ability to operate in a fluid, cross-commercial environment where budgets are reallocated based on a holistic view of performance.
• Data Modeling & Visualization: Demonstrated ability to design, implement, and maintain advanced analytical models and data visualizations (dashboards) for senior leadership.
• Omnichannel & Commercial Acumen: Deep understanding of commercial levers like pricing, promotions, and distribution, coupled with a strong knowledge of eCommerce, retail environments, and the omni-shopper journey.
• Analytics Translation & Proficiency: Expert ability to leverage AI-enabled internal and external tools and cross-commercial analytics to monitor execution effectiveness and ensure optimal resource allocation on the ground; ability to articulate complex technical data concepts to non-technical commercial audiences in a clear and compelling manner.
• Strategic Syncing: Experience working as "One Commercial Team" with Marketing, Customer Development, and Subject Matter Experts to deliver unified brand experiences.

Required Qualifications

• Bachelor's degree in Business, Marketing, Data Science, Statistics, or a related quantitative field.
• 3+ years of experience in Data Analytics, Business Intelligence, Sales, or a related quantitative role, ideally in matrixed organizations.
• Proven critical thinking and advanced problem-solving capabilities, including ability to uncover measurable insights from large datasets.
• High proficiency with data visualization tools (e.g., Domo, Tableau, Power BI, Looker, Sigma).
• Strong understanding of the Consumer Journey Methodology and the ability to measure its impact.
• Strong collaboration skills and project management capabilities.
• Excellent oral and written communication skills with the ability to tell a story with data.
• Fluency in English (written and oral).

Preferred Qualifications

• Prior experience in Data Analytics/Business Intelligence, Marketing or Customer Development.
• Pet Nutrition or related industry experience.
• Experience with advanced analytics tools (e.g., SQL, Python, R) and data visualization platforms (e.g., Tableau, Power BI).
• Experience with and understanding of the Profession as a recommendation and selling channel.
• Strong tech-fluency and experience using AI-powered tools.
• Able to communicate in one of the Hub languages.

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.