Paid Media Specialist

Must Have

• Hands‑on experience running social or native ad campaigns across platforms like Meta, TikTok, Pinterest, Taboola, Outbrain
• Proven ability to monitor and optimize campaign performance using data
• Strong attention to detail with a focus on executional excellence and task management
• Ability to collaborate across functions and communicate clearly in a remote work environment
• Display an attitude of positivity and willingness to embrace change, not getting discouraged when business or cross‑functional needs change
• Passion for performance marketing and a desire to grow within the Make Money/Manage Money vertical of our largest brand, FinanceBuzz
• This role will require occasional campaign monitoring after hours or on weekends, as needed

Experience

3+ years of media buying experience, with a focus on performance‑driven results across social and native ad campaigns

Your Role

Support the success and growth of our Make Money/Manage Money native and social media campaigns by executing campaign builds, monitoring performance, and assisting in optimizations that help scale winning strategies

Outcomes

• Execute and manage social and native ad campaigns across platforms such as Meta and Taboola
• Monitor daily performance metrics and implement optimizations to creative, bids, and placements
• Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth
• Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results
• Conduct competitor research and performance audits to surface new testing opportunities
• Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery
• Maintain campaign documentation and update performance trackers regularly to support team throughput

Competencies

• Execution‑Oriented: Manages deliverables independently and consistently follows through on tasks that enable campaign momentum and growth
• Detail‑Driven: Demonstrates accuracy in reporting, campaign QA, and implementation of optimizations
• Organized and Fast‑Learning: Prioritizes competing tasks effectively and quickly picks up new trends or approaches to optimize campaigns
• Analytical Thinker: Understands key ad metrics and translates data into actionable strategies that improve funnel performance
• Collaborative: Works effectively across team lines with buyers, content creators, and analysts to move campaigns forward
• Curious & Analytical: Asks the right questions, seeks to understand performance drivers, and uses data to guide recommendations
• Proactive Communicator: Provides regular updates, flags issues early, and clearly communicates changes or learnings to stakeholders
• Coachability: Open to feedback, quickly applies learnings, and demonstrates a strong desire to grow into a more strategic buyer

Total Compensation

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. The compensation package includes a base salary, profit‑sharing bonus, and competitive benefits. Launch Potato is a performance‑driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost‑of‑living adjustments

Equal Employment Opportunity

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics