Part Time – Social Media and Digital Marketing Manager

Stellenbeschreibung:

Plan and manage the content calendar across Instagram, Facebook and some Tik Tok
Write captions, schedule posts, and ensure a consistent publishing cadence
Edit and repurpose content supplied by the local team into Reels, TikToks, and feed posts
Monitor engagement, respond to comments where appropriate, and grow audience
Help rebalance the brand narrative to showcase corporate, private, and seasonal events alongside weddings
Set up, manage, and optimise Meta Ads (Facebook and Instagram) campaigns
Manage Google Ads to drive inbound enquiries to the client's website
Monitor ad spend and performance, adjusting targeting and creative to improve results
Report on campaign performance with clear insights and recommendations
Provide monthly reporting covering social growth, ad performance, and website traffic from campaigns
Proactively flag opportunities to improve reach, engagement, or lead generation
Collaborate with the founder on upcoming events and activations to plan content around them

2-3+ years experience managing social media and paid advertising for a brand or agency
Hands-on experience running Meta Ads (essential) and Google Ads (strong advantage)
Proficient with Canva, CapCut, or similar tools for content adaptation and light editing
Experience working with premium or lifestyle brands: hospitality, events, food, or similar is a strong plus
Strong written English: captions and copy need to match the Pepi's brand voice
Organised, proactive, and comfortable working independently with a remote setup
Experience working with Australian or Western clients is preferred
Proficient with AI tools to optimise processes and generate content (Chat GPT, Claude etc.)