Performance Creative Designer – Part-Time, Full-Time

Stellenbeschreibung:

Develop high-performing creatives for Meta, Instagram, TikTok, and Google Ads.
Design static ads, carousels, and display ads.
Conceptualize and edit video ads, Reels, and short-form content.
Create AI-powered images and videos using modern AI tools.
Develop new advertising concepts, hooks, and creative campaign ideas.
Optimize existing creatives based on KPIs and A/B testing.
Work closely with the Performance Marketing team to increase conversion rates and ROAS.
Design landing page elements, banners, and campaign assets.
Analyze current social media and performance trends.
Ensure a consistent, premium brand presence.

Requirements

Experience in performance creative, digital design, or creative advertising.
Portfolio featuring successful ads and video creatives.
Excellent eye for design, visual language, and storytelling.
Experience with performance marketing and conversion-focused design.
Proficiency in Adobe Creative Cloud, Figma, and Canva.
Experience with AI tools such as ChatGPT, Midjourney, Runway, Kling, or Veo.
Understanding of A/B testing, CTR, CPC, CPA, ROAS, and conversion optimization.
Independent, structured approach to work.
Creativity combined with data-driven thinking.
Excellent German and English language skills.
Experience in the beauty, cosmetics, or premium lifestyle sector is a plus.
Experience working with UGC creators and influencer content is a plus.
Knowledge of Meta and TikTok advertising is a plus.
Experience with photo and video shoots is a plus.
Understanding of consumer psychology and direct response marketing is a plus.

Core Competencies

Demonstrates expertise in developing high-performing creatives for digital platforms, utilizing tools like Adobe Creative Cloud and Figma, while optimizing designs based on performance metrics. Combines creativity with data-driven strategies to enhance brand presence and conversion rates.