Kaufland

Performance Marketing Manager (all genders) I Search

Stellenbeschreibung:

Overview

In this role you own and optimize Text-Ads campaigns across Google Ads and Microsoft Ads. You will plan, build, and refine search campaigns, focusing on bidding and account structure to meet goals. You translate KPI data into actionable recommendations and proactively steer performance. You explore new SEA trends and drive automation and testing initiatives. This position offers the chance to impact performance at scale within a fast-paced, international team.

Leistungen / Benefits
  • Remote or Germany locations (Cologne, Darmstadt, Düsseldorf, Berlin)
  • Urban Sports Club and RSG fitness perks
  • Instahelp mental well-being support
  • 30 vacation days + sabbatical option
  • Pluxee restaurant vouchers (tax-advantaged)
  • Deutschlandticket subsidy
Verantwortungsbereiche
  • Own day-to-day management and optimization of Text-Ads campaigns across Google Ads and Microsoft Ads
  • Plan, build, monitor, and optimize campaign types within Search; refine bidding strategies and account structure
  • Produce regular KPI-based analyses and translate findings into actionable recommendations
  • Monitor performance and steer campaigns toward defined goals
  • Scout new trends, tools, and optimization opportunities in SEA and assess their potential
  • Refine processes around bidding strategies, automation, and campaign testing
  • Conduct structured A/B tests to validate approaches and identify incremental gains
  • Manage projects from concept to execution within the Text-Ads domain
Zentrale Anforderungen
  • 3+ years of professional SEA/PPC experience with large keyword sets
  • Proficiency with Google Ads, Google Analytics, and Microsoft Advertising
  • Initial experience with Google Ads Scripts or strong motivation to learn automation
  • Comfort using Generative AI tools to support ad copy and analysis
  • Strong teamwork and communication skills; proactive problem-solving
  • Fluent in English; German language skills are a plus
  • team player
  • strong communication
  • analytical thinking
  • Google Ads
  • Google Analytics
  • Microsoft Advertising
NOTE / HINWEIS:
EnglishEN: Please refer to Fuchsjobs for the source of your application
DeutschDE: Bitte erwähne Fuchsjobs, als Quelle Deiner Bewerbung

Stelleninformationen

  • Veröffentlichungsdatum:

    14 Sep 2026
  • Standort:

    Köln

    Einsatzort:

    Kaufland (best effort, inferred from text)
  • Typ:

    Vollzeit
  • Arbeitsmodell:

    Vor Ort
  • Kategorie:

  • Erfahrung:

    2+ years
  • Arbeitsverhältnis:

    Angestellt

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