Performance marketing manager in fintech

Описание:

As a dynamic FinTech and EdTech start-up, we are transforming the private investment sector. With state recognition and accreditation, we are one of the leading educational institutes for investments. We achieve this by combining scientifically grounded strategies with an algorithm-based financial platform and many years of expert knowledge. This enables us to offer individuals a completely new way to build wealth digitally, independently, and effectively.

Задачи:

You independently optimize our funnel structure across all paid channels to sustainably maximize conversion rates. You design and manage our campaigns on Google, Meta, and YouTube, with a clear focus on performance and ROAS. You monitor the entire customer journey and continuously make data-driven adjustments to sharpen audience targeting. You independently analyze relevant metrics and provide us with transparent, actionable reporting on performance and ROI. You work closely with our in-house experts to develop the best ad creatives and content based on your data analyses.

Требования:

• You have at least 4 years of solid project experience in performance marketing and a proven track record of independently scaling successful campaigns (lead generation or e-commerce)—ideally in the FinTech or financial sector.
• You are self-motivated and results-oriented, and agile project management is a way of life for you rather than just a buzzword.
• You take full ownership of your area, think strategically, and also implement campaigns and tracking setups hands-on.
• Thanks to your strong analytical skills, you make data-driven decisions, always keep ROI in mind, and implement your strategies in a structured way.
• You speak German at a business-fluent level (C2) to write compelling ad copy, and have good English skills for communicating with the team.
• Please be advised that non-EU citizens are required to have a valid work permit for Germany.
• Unfortunately, applications without a valid work permit and sufficient German language skills may not be considered.

Условия:

• Attractive working conditions: You benefit from flat hierarchies and direct communication with the strategic leadership team for maximum speed of implementation.
• Full ownership: You enjoy maximum freedom and responsibility in designing and optimizing your campaigns.
• Modern working environment: You work with modern tools and clean data structures, so you can focus entirely on performance.
• Flexibility: You have the opportunity to work in a hybrid setup (remote and Berlin office) in a professional, results-oriented environment.
• Long-term prospects: If our collaboration is successful, there is the option of a long-term project partnership (retainer).