Performance Marketing Manager – Lead Generation & Growth (f/m/d)

About the Role

As our first dedicated Performance Marketing Manager, you will be the engine behind Navera's growth. After launching our MVP, it's time to scale. You will own the entire paid funnel, from the first click to the completed mortgage application. This is a building-from-scratch opportunity that directly impacts the company's success.

Your Profile

• 5+ years in performance marketing, ideally in Fintech, Proptech, or high‑stakes lead generation, in a fast‑paced startup.
• Managed monthly budgets of €50 k–75 k.
• Deep expertise in Google Ads (Search/Display) and Meta Business Suite, plus Google Analytics 4, Tag Manager, and optionally Tableau or Power BI.
• Strong spreadsheet skills, able to distinguish between “cheap leads” and “converting leads” and optimize the funnel.
• Doer mindset with a strong testing focus. You'll set up campaigns and write the next iterations of ad copy.

Key Responsibilities

• End‑to‑end campaign management across Google Search and Paid Social (Meta, LinkedIn).
• Drive high‑quality leads into our mortgage calculator while continuously improving CAC.
• Own data tracking: ensure integrity of GTM and GA4 implementations.
• Design and run A/B tests on ad creatives, copy, and landing pages to boost conversion rates.
• Manage media budget and provide clear, actionable KPI reports to the Head of Marketing.

Success Milestones

• Month 1 : Full audit of MVP campaigns and scalable tracking framework.
• Month 2 : Establish baseline CPL and launch first three major A/B tests.
• Month 3 : Scale lead volume while maintaining quality and improving lead‑to‑application ratio.

Benefits & Compensation

• Competitive salary.
• Participation in our employee options programme.
• On‑site in Berlin with flexible remote work.
• High autonomy, low politics, fast decision‑making.
• Opportunity to shape how people buy homes in Germany.

We are an equal‑opportunity employer. We value diversity and are committed to an inclusive environment for all employees. If you are excited about the role but don't meet 100% of the requirements, we would still love to hear from you.