Performance Marketing Manager – Paid Media

Stellenbeschreibung:

You are responsible for patient acquisition across all paid channels - from Meta and Google Ads to TikTok and Reddit.
In a highly regulated market (advertising law), you will run data-driven campaigns, think in funnels and have real creative freedom: you will test, iterate and make decisions.
You plan, manage and optimize paid media campaigns on Meta, Google Ads, TikTok, Reddit and other channels.
You analyze the acquisition funnel from first touchpoint to conversion and derive data-driven actions.
You continuously test creatives, audiences, copy and campaign setups.
You define and track KPIs such as CAC, ROAS and conversion rate - and turn them into real decisions.
You hand off qualified users to CRM & Retention and work closely with SEO, Product and Strategy.

Requirements

Several years of experience in paid performance marketing - you know the platforms, not just the theory
Understanding of tracking and a good eye for effective creatives
Experience in data-driven funnel optimization
Comfortable working in a dynamic environment with shifting priorities
Business-fluent German
Experience in regulated or highly competitive markets is a plus - not required.

Core Competencies

Demonstrates expertise in paid performance marketing across multiple channels, with a strong focus on data-driven campaign optimization and funnel analysis. Proficient in defining and tracking key performance indicators to drive effective decision-making.

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