Performance Marketing Manager

Who We Are:

2UP is a brand new and exciting online casino and sportsbook. We are a spin off from one of the most well known brands that has been a principal sponsor of English Premier League football teams. Our focus is on the next generation of iGaming with an emphasis on cryptocurrency, original games, sports and esports for the global stage.

The Role:

This is an exciting opportunity for someone with the right skill set to shape and drive our marketing strategy and brand. You will be starting from a blank slate where you will take the lead in end-to-end marketing campaigns, driving the marketing strategy and presenting ideas to the C-suite. You will be responsible for building out a recognisable brand that fits with our core and resonates with the industry and our users. We believe in rewarding impact—your efforts will translate into real results with a clear, net revenue-based performance bonus .

Preferred Candidate:

Our preferred candidate is someone who loves working from the ground up and can not only bring creative ideas to the table but also someone who can execute on those ideas. If you live and breathe the crypto and gambling space, have a deep understanding of social media dynamics including understanding marketing trends, and can lead a team confidently then you’re exactly who we’re looking for.

Gambling & Marketing Enthusiast:

Passionate about the gambling industry and knowledgeable about emerging trends in digital marketing. It’s okay if you’re still learning, so long as you’re interested and can adapt quickly.

Data-Driven Marketer:

A data-driven marketing professional who focuses on driving measurable results and maximizing ROI through the planning, execution, and optimization of digital marketing campaigns across various online platforms.

Social Media Expert:

Skilled at using social media platforms to enhance brand reach, engage with users, and drive conversion.

Campaign Strategist:

Proven experience in developing and executing successful, multi-channel marketing campaigns.

Analytical Mindset:

Strong understanding of campaign performance metrics and the ability to turn insights into actionable strategies.

What You’ll Do:

Marketing Strategy:

Develop and implement a cohesive marketing strategy tailored to our audience and business objectives.

Media Spend & Optimization:

Estimation and allocation of budgets, targeting and segmentation, evaluation of the performance of each channel, and forecasting the performance of campaigns.

Brand Development:

Build out and Enhance our brand identity across all channels, ensuring consistency and appeal to a diverse audience.

Campaign Management:

Design, execute, and oversee innovative marketing campaigns that resonate with our audience.

Performance Analysis:

Monitor and assess campaign effectiveness, using data-driven insights to optimize future marketing efforts.

Job Requirements:

Please apply ONLY IF you have relevant and proven work experience in the online crypto casino industry.

Experience:

5+ years of digital marketing lead experience in a web2 or web3 environment with SEO experience.

Affiliates:

Experience sourcing and connecting with online affiliates, especially iGaming SEO review sites.

Influencers:

Experience in bringing and working with valuable influencers and livestreamers that can push business.

Creative and Strategic:

You’re a trendsetter, not just a follower, with a knack for bringing unique and engaging ideas to life.

Leadership Excellence:

Capable of building and guiding a high-performing team.

Excellent Communicator:

Able to craft compelling marketing messages and provide clear direction to your team.

Adaptable and Agile:

Flexible in an ever-evolving industry, ready to pivot strategies as market trends shift.

Wears Many Hats:

Open to multitasking and stepping into various roles when needed to support team and business goals.

Bonus Points:

• Experience with online crypto casinos.
• Familiar with top 5 Online Crypto Casinos.
• Familiar with cryptocurrencies.
• Proficient in a second language other than English.