Performance Marketing Specialist, Regional II

Responsibilities

• Combine data from multiple sources to measure the impact of marketing activities on business and brand metrics.
• Extract and manipulate data using SQL directly from the database (BigQuery).
• Build and maintain performance monitoring dashboards (Looker, Power BI, or Tableau).
• Translate complex analyses into clear executive presentations.
• Ensure smooth coordination of performance governance routines with partner teams.
• Develop and test new measurement methods and support the automation of team processes.

Requirements

• Bachelor's degree in Mathematics, Statistics, Computer Science, Economics, Business Administration, Marketing, or related fields.
• Advanced SQL skills.
• Proficiency with data visualization tools (Looker, Tableau, or Power BI).
• Advanced knowledge of Excel or Google Sheets.
• Strong analytical profile with business acumen.
• Excellent communication skills and ability to present to executives.
• Ability to lead by influence.
• Previous experience in technology, market intelligence, or commercial performance is a plus.
• Experience in the retail and/or franchising sector.