Regional Marketing Manager, UK

Overview

Working at Atlassian

Atlassians can choose where they work – whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.

Responsibilities

Atlassian is at an inflection point. We built one of the most successful product‑led growth engines in enterprise software — millions of teams adopted our tools bottom‑up, without a single sales call. Now we’re in the middle of a deliberate, high‑stakes evolution: taking that massive installed base and building an enterprise go‑to‑market motion on top of it. AI is accelerating everything. Our products (Jira, Confluence, Loom, Rovo) are becoming an AI‑powered platform — the connective tissue for how the world’s best teams plan, build, and deliver.

This role exists to bring that story to life in‑market and turn it into pipeline for sales.

We’re looking for a Regional Marketing Manager to own the marketing strategy and pipeline outcomes for the UK. Our job is simple: generate pipeline for sales. Everything we do — every event, campaign, partner activation, and regional program — is measured by whether it creates and accelerates opportunities for our sales teams.

You’ll work alongside sales, PMM, demand gen, events, and partner marketing — but you are the one accountable for understanding why the region is or isn’t hitting its number, and for driving the response. We’re looking for someone who thinks like a business owner, not a program operator.

In this role you will:

• Own a regional pipeline target and be directly accountable for generating and accelerating pipeline for the sales team in the UK
• Diagnose performance gaps — when the region is behind, you own figuring out why and recommending the change in approach
• Bring Atlassian’s AI and platform transformation story to life in‑market — translating global narratives into locally resonant proof points, customer stories, and campaign themes
• Build and execute the regional marketing strategy in close partnership with sales leadership
• Leverage AI tools (Rovo, Atlassian Intelligence, third‑party platforms) to inform strategy, personalise at scale, and accelerate campaign development and performance analysis
• Influence and shape priorities across central teams (demand gen, PMM, brand, events) based on what your region actually needs
• Translate regional market intelligence into recommendations that inform global campaign strategy, content priorities, and investment decisions
• Be the voice of the UK inside the marketing organisation — ensure regional priorities are represented in planning
• Partner with regional sales leaders to align on target accounts, segment priorities, and go‑to‑market motions
• Coordinate across ABM, demand gen, events, and partner marketing to deliver a cohesive, locally relevant marketing mix
• Work with partner marketing and channel partners to drive co‑marketing initiatives that amplify regional reach
• Manage the regional activity calendar and ensure all motions ladder up to the pipeline plan
• Measure, analyse, and report on regional performance to marketing and sales leadership
• Oversee adaptation of global content and campaigns to ensure relevance — and flag when global programs won’t land in‑market

On the first day we’ll expect you to have:

• 6‑7+ years in B2B marketing with a regional or market‑level focus (field marketing, demand gen, or regional marketing)
• Experience generating pipeline for a sales organisation — you’ve owned a number, built programs to hit it, and can speak to how your work directly created revenue opportunities
• Strong AI fluency — you actively use AI tools in your marketing workflow (content generation, audience insights, campaign optimisation, analytics) and can articulate how AI changes the marketing playbook
• Genuine curiosity about how AI is transforming enterprise software and the ability to translate that into compelling marketing narratives
• Strong strategic thinking: you can diagnose a performance gap, build a hypothesis, and recommend a course of action
• Track record of influencing cross‑functional teams — not just coordinating with them
• Self‑starting tendencies with an ability to drive projects forward without waiting for permission
• Deep understanding of B2B buying cycles and how marketing motions map to pipeline stages
• Comfort with data: you use pipeline and campaign performance data to make decisions, not just report on them
• Experience with marketing automation and CRM (Salesforce & Marketo a plus)

It’s a plus if you have:

• Experience marketing platform or enterprise transformation products to C‑suite buyers
• Familiarity with both product‑led growth (PLG) and sales‑led enterprise go‑to‑market motions — and an understanding of how they complement each other
• Familiarity with Atlassian’s product suite and the "system of work" value proposition
• Background in a high‑growth B2B SaaS company navigating a major product or positioning shift

About our team:

We are Regional & Partner Marketing — a global team of business owners, not program operators. We’re building a new kind of regional marketing function where every marketer is a strategist, an advocate for their market, and accountable for pipeline. If you want to be part of shaping how one of the world’s most iconic software companies tells its next chapter — market by market, customer by customer — this is the team.

Qualifications

Benefits & Perks

Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .

About Atlassian

At Atlassian, we’re motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.

We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone’s perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.

To learn more about our culture and hiring process, visit go.atlassian.com/crh .

In line with local law, identity verification (which may include use of biometric data) is a condition of employment with Atlassian for employment fraud purposes.