Personalization Consultant with Focus on CDP (m/f/d)

Stellenbeschreibung:

Welcome to Omnicom Precision Marketing Germany

Omnicom Precision Marketing Germany brings together Omnicom's leading digital and precision marketing agencies under one roof. With approximately 700 employees and as one of Germany's largest digital agencies, we offer our clients integrated end‑to‑end solutions that are simple, efficient, and future‑proof.

In addition to MRM, Omnicom Precision Marketing Germany's agency brands include Credera, Critical Mass, Interone, TLGG, RAPP, and TRACK. Together, we combine creative excellence, data‑driven experience design, and cutting‑edge technology to transform ideas into effective campaigns with measurable impact.

For our agency brand Credera and our clients, we are seeking experienced colleagues to join us as soon as possible in the role of a Personalization Consultant with Focus on CDP (m/f/d).

Role Summary

We are looking for a Personalization Consultant with hands‑on experience in Customer Data Platforms (CDP) to join our team supporting enterprise customers. The role focuses on leveraging personalization tools such as Data Cloud and Marketing Cloud Personalization (MCP) to build unified customer profiles and deliver measurable personalization that drives conversion KPIs.

You will act as the trusted advisor for the ideation and rollout of personalization across the full Salesforce stack, translate business requirements into technical personalization solutions on websites connected to both CRM and paid media campaigns, establish scalable processes for global markets, and continuously measure success through analytics.

How you will get involved

Design and implement new on‑site personalization measures and trigger personalized campaigns.
Establish and document repeatable processes for the rollout, maintenance, and governance of numerous on‑site personalization campaigns across globally distributed markets.
Build, test, deploy, and optimize personalization campaigns end‑to‑end.
Analyze campaign performance using analytics reporting tools; derive insights and recommend continuous improvements.
Collaborate closely with customers, marketing teams, developers, and stakeholders – both in workshops (on‑site or remote) and through written documentation.

What you'll bring

CDP Expertise – Solid working knowledge of tools such as Salesforce Data Cloud, MPC and future products.
Deep understanding of Customer Data Platform concepts, identity resolution, unified customer profiles, and how to activate data for real‑time personalization to drive conversion KPIs.
Technical Skills
- Proficient in HTML, CSS, and JavaScript (mandatory).
- Ability to write and debug custom JavaScript code for personalization logic is a strong advantage.
- Basic understanding of platforms like Adobe Experience Manager (AEM) or CMS systems in general.
Professional Skills
- Excellent communication skills – both written (documentation, emails, concepts) and verbal (customer workshops, presentations).
- Ability to translate technical concepts into clear business value for non‑technical stakeholders.
- Structured and process‑oriented mindset, especially for managing multiple campaigns across international markets.
Other Requirements
- Business‑level English

What we have to offer

2‑year employment contract, a supportive work environment
A broad open‑source stack (Python, Kubernetes, Spark, Docker, Java)
Onboarding buddy program, personal and professional development
Contributions to company pension plan & train passes, monthly vouchers (gas, shopping)
Free choice of smartphone (iOS, Android), free drinks & fruit, fun team events
A family‑friendly workplace (flexible hours and 30 days of vacation)

Here’s what to do next

Does this sound like you, and do you think we should definitely have a chat? Then send us your resume, including references, your earliest possible start date, and a rough salary range. We look forward to hearing from you!