Product Marketing Lead

The Company

We are Zeekr, built on a decade of European experience. We are a premium electric vehicle and technology solutions brand from Geely Holding Group, one of world’s largest automotive companies. Our goal and vision is to accelerate the shift to fully electrified mobility. We are committed to driving the future of transportation with cutting‑edge technology and a customer‑centric approach.

The role

As a Product Marketing Lead, you drive local product performance by executing go‑to‑market strategies, managing pricing and campaigns, supporting product launches, and translating market insights into lifecycle improvements.

This is what you will do:

Product Marketing

• Co‑develop and propose local tactical product programs in collaboration with Sales, Marketing, After Sales, and Finance to achieve volume and financial targets.
• Drive the local Quarterly Campaign Planning process from a product perspective, acting as the primary interface for Sales and Marketing teams.
• Monitor, analyze, and evaluate short‑term commercial and product performance.
• Act as the local Product Specialist, including connectivity, for retail locations, business partners, and media.
• Train and support field teams with product knowledge and positioning.

Pricing

• Monitor and analyze competitor pricing and volume performance across trims, options, and regions.
• Provide structured input on local market developments to HQ, including dealer offerings, margins, taxation, and competitive dynamics.
• Co‑create tactical commercial pricing strategies per product, including monthly rate propositions.
• Report pricing and volume analysis to Zeekr Europe.
• Act as the main contact for JATO and third‑party data providers, ensuring accurate and timely information.

Go‑to‑Market & Connectivity

• Ensure cross‑functional alignment across all local departments during new product launch preparation.
• Co‑develop product guides and cascade new product information across local organizations and workstreams.
• Translate and localize product messaging and marketing assets, adapting European collateral to local market needs.
• Drive and support local product launch events.
• Measure and monitor product performance post‑launch, providing insights for post‑launch optimization activities.
• Cascade and educate the local organization on the connectivity strategy and product portfolio.
• Implement and activate the local connectivity product offering.
• Own and manage the end‑to‑end local connectivity process.

To be successful in the role you will demonstrate:

• 5–8 years of experience in a similar role within the automotive industry.
• Solid understanding of the OEM dealer/importer business model .
• Strong project management skills , with the ability to manage multiple priorities and deadlines.
• Excellent communication and stakeholder management skills , able to collaborate effectively across functions.
• Strong analytical and problem‑solving capabilities , with a data‑driven mindset.
• Knowledge of EV technology, market trends, and regulatory requirements .
• Experience in sales, after‑sales, or logistics is considered a strong plus.
• Proficiency in Microsoft Office , project management tools, and CRM systems.
• Bachelor’s degree in Business Administration, Marketing, Engineering, or a related field.
• Fluency in English ; German and additional languages are a strong advantage.

To thrive at Zeekr we believe that you have the courage to lead with trust and care and you don’t mind getting your hands dirty. You are highly innovative and have a great ability to adapt and perform in a constantly changing, fast‑paced, highly demanding work environment. Like us, you believe it’s important to have a passion to work in an international and multicultural environment with the desire and ability to embrace the diversity of people, perspectives, and styles.