Product Marketing Manager – Entertainment, Growth Acquisition

Responsibilities

• Help develop growth marketing strategies for our genre-based live TV and streaming packages from the ground up using customer insights, performance data, competitive intelligence, and market trends.
• Analyze campaign performance and identify opportunities to improve acquisition, efficiency, and overall business results.
• Conduct competitive analysis and synthesize findings into actionable recommendations.
• Partner closely with cross-functional teams, including Media, Product Marketing, Digital (.com), Partner Marketing, Social, Analytics, and Product to bring campaigns to life.
• Build presentations, recommendations, and strategic narratives for stakeholders and leadership.
• Execute campaigns and partnerships from conception to delivery.
• Monitor campaign performance and proactively recommend optimizations based on learnings.
• Help coordinate marketing initiatives across multiple workstreams while keeping projects moving on schedule.
• Understanding of the Connected TV ecosystem, including OEMs and streaming platforms, and how these partners influence customer acquisition, content discovery, merchandising, and growth marketing opportunities.
• Roll up your sleeves to support the team wherever needed, whether developing strategy, analyzing data, building presentations, or helping drive execution to keep initiatives moving forward.

Requirements

• Bachelor’s degree
• 5–7 years of experience.
• Experience building presentations using Microsoft PowerPoint, executing end-to-end campaigns using Salesforce marketing cloud and other paid marketing platforms
• Collaborating with cross-functional teams.
• Experience using SharePoint and Microsoft
• Experience supporting subscription, direct-to-consumer, or digital growth businesses.
• Experience working with performance marketing metrics and acquisition funnels.
• Familiarity with media planning, customer segmentation, testing, and optimization frameworks.
• Based in the Pacific Time Zone, but open to other time zones.

Core Competencies

Demonstrates expertise in developing growth marketing strategies, analyzing campaign performance, and executing end-to-end marketing initiatives. Proficient in collaborating with cross-functional teams and utilizing performance marketing metrics to drive customer acquisition and business results.

Tools & Technologies

• Salesforce Marketing Cloud
• Microsoft PowerPoint
• SharePoint