Regional Marketing and Leasing Specialist

• Develop and execute weekly, monthly, and annual marketing plans to drive qualified traffic, coordinating closely with local teams and utilizing available resources and staffing.
• Collaborate with local managers to establish and nurture key relationships with university officials, business partners, residents, and other gatekeepers to generate marketing opportunities.
• Manage third‑party marketing and leasing tools/resources and regularly review and update marketing messages and offers to optimize lead generation.
• Maintain detailed market source lists within Entrata, tracking which sources drive the most traffic.
• Set, implement, and monitor leasing goals and renewal programs to meet occupancy targets; motivate leasing teams with creative goal boards, contests, and rewards in partnership with management.
• Lead training initiatives focused on sales process improvements such as curb appeal, tour path optimization, sales techniques, follow‑up strategies, and effective use of leasing tools.
• Support Managers in maintaining positive reputations and strong relationships with schools and local communities.
• Collaborate closely with Leasing Managers, Regional Marketing Specialists, General Managers, and Regional Directors to ensure smooth coordination of marketing and leasing initiatives.
• Assist with projects and initiatives as directed by supervisors.

Requirements

• Bachelor’s degree; or 3‑5 years of experience in student housing; or an equivalent combination of education and experience.
• 3‑5 years of onsite management experience preferred, especially in student housing General Manager or Assistant General Manager roles.
• Excellent communication skills, with strong public speaking abilities preferred.
• Proven ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines in a fast‑paced environment.
• Entrepreneurial mindset: creative, proactive, and willing to challenge the status quo to meet resident and company needs.
• Willingness and ability to travel 90‑95% of the time.
• Proficiency in Microsoft Outlook, Word, Excel, and property management software (Entrata).
• Knowledge of market rate and LIHTC programs, as well as Fair Housing and Equal Employment Opportunity (EEO) laws.