Regional Sales Representative – DACH | Forklift Spare Parts

AFM Parts is looking for an experienced and commercially driven Regional Sales Representative to develop our business across the DACH region – Germany, Austria and Switzerland .

You will be responsible for developing new business, managing B2B customer relationships and strengthening AFM Parts' position within the forklift spare parts market.

Key Responsibilities

• Develop and manage B2B customers across Germany, Austria and Switzerland
• Identify and acquire new customers, distributors and business partners
• Develop strong and long-term customer relationships
• Promote and sell forklift spare parts and related products
• Prepare quotations and negotiate commercial terms
• Follow up on customer inquiries, leads and sales opportunities
• Identify new business opportunities within the DACH market
• Coordinate closely with purchasing, logistics and warehouse teams
• Monitor market trends, competitors and customer requirements
• Achieve agreed regional sales targets
• Travel regularly within the DACH region

Requirements

• Previous experience in B2B sales
• Experience in forklift spare parts, material handling, automotive spare parts, industrial equipment or a related sector is highly preferred
• Strong new business development and account management skills
• Commercial and results-driven mindset
• Excellent communication and negotiation abilities
• Fluent German
• Good command of English
• Comfortable using digital tools, internal systems and business applications
• Experience working within the German, Austrian or Swiss market is strongly preferred
• Existing industry contacts or customer network within the DACH region is a strong advantage
• Willingness to travel regularly within the assigned territory

What We Offer

• Regional responsibility within one of Europe's key industrial markets
• Opportunity to build and manage your own customer portfolio
• Long-term career development opportunities
• Dynamic and entrepreneurial working environment

If you have a strong B2B sales background and would like to develop the DACH market together with AFM Parts, we would be happy to hear from you!