RGM - Trade Investment Strategy Manager DACH

Job Description

Location: Hamburg

About The Role

The Revenue & Growth planning team is accountable for all RGM and GM levers across pack, price, promotion, assortment, and Trade Investment, and will use this to orchestrate the business approval of the one commercial plan that drives what we sell and implement.

The team will work collaboratively with marketing, commercial and finance directors to ensure plans are constantly optimised, delivering the needs of consumers, customers, and Diageo.

In this role you will focus on the Trade Investment (TI) RGM lever across DACH. It involves the development of TI's best processes, guide rails, mechanics, and commercial conditions in a complex route‑to‑market environment of local competition, international price defensibility and global brand strategies.

This is a pivotal role with a lot of freedom to develop the right model for aligning senior partners to a coherent TI strategy that drives predictable revenue growth and sustainable long‑term market share.

Top Accountabilities

• Lead the implementation of our strategic priorities across our region by defining where and how we invest in our customers and brands.
• Improve Pay for Performance conditionality, ensuring investments drive sustainable revenue growth for Diageo and our customers.
• Lead the TI governance process, driving on‑time decision‑making, senior partner alignment, and ensuring outstanding tools and insights are available to support decision‑making.
• Develop a deep understanding of the short‑ and long‑term return on investment of TI, building a data bank for ongoing optimisation, developing controls for the monitoring of TI implementation, performance diagnostics, and prescriptive analytics.
• Lead the commercial transformation process of the TI lever when Diageo implements RGM AI and ML capabilities.
• Foster a revenue‑management culture within Diageo Northern Europe by influencing behaviours that drive more thoughtful decisions resulting in sales and margin growth.

About You

We’re looking for an individual with a strong growth mindset who can see the big picture and possibility from multiple angles and through a creative lens. Innovating and influencing come naturally to you. You are an idea generator who can remain calm and resilient under pressure. Teamwork is important to you in order to build equity with the teams who you need to bring along with you on the journey.

What you’ll bring

• 7+ years of relevant commercial or financial experience within FMCG, ideally spanning Revenue Growth Management (RGM), Finance, or Commercial Planning.
• Proven experience in Trade Investment / Trade Terms analysis and execution, including evaluating ROI, designing investment mechanics, and improving conditionality.
• Demonstrated success managing senior stakeholders across functions and markets, with a track record of alignment‑building and influencing decisions at senior levels.
• Strong end‑to‑end commercial FMCG understanding, including pricing, pack strategy, promotion, assortment, and trade investment drivers.
• Expert‑level Excel and analytical skills, with the ability to structure large, complex datasets and turn them into actionable commercial insights. Fluent in English; German language skills are an advantage.

Our Offer

• An inclusive company culture that puts employees and their development first.
• A competitive salary with bonus and many benefits that suit your lifestyle.
• An industry‑leading parental leave policy.

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for Diageo to thrive and to realise its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part‑time, compressed hours, flexible location.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.