Sales Engineer (Europe Region)

As the company’s local sales and technical interface in the European market, the Sales Engineer will act as a bridge between European customers and the company’s internal technical teams. The role is responsible for providing pre-sales technical support, developing preliminary solutions, coordinating projects, and helping convert technical proposals into confirmed orders.

Key Responsibilities

• Develop and maintain relationships with EPC contractors, IPPs, project developers, and other project-based customers across Europe, with a particular focus on long-term customer relationship management.
• Support customer visits, business meetings, requirements discussions, and pre-sales technical communications, helping customers understand the company’s products and solutions.
• Prepare preliminary or standardized pre-sales technical proposals based on customer requirements and coordinate with internal technical teams on more complex solution designs.
• Serve as the communication bridge between European customers and the company’s technical teams, ensuring that customer requirements, project conditions, and technical feedback are communicated accurately.
• Assess the feasibility of technical solutions, customer acceptance, and the likelihood of converting proposals into confirmed orders, providing input on project priorities and resource allocation.
• Participate in local coordination during project execution and assist in handling customer communications, on-site issues, and cross-functional collaboration.
• Submit market updates, customer progress reports, competitor information, and key project updates as required.
• Conduct regular customer visits, project discussions, and industry activities to continuously expand the company’s presence and customer network in Europe.
• Support commercial negotiations, quotations, project advancement, and order conversion, while ensuring the quality and responsiveness of technical support.

Qualifications and Requirements

• Bachelor’s degree or above, preferably in engineering, energy, electrical engineering, mechanical engineering, business administration, or a related field.
• Relevant experience in European B2B industrial sales, sales engineering, pre-sales technical support, or key account management. Experience in renewable energy, solar PV, energy storage, or power plant projects is preferred.
• Familiarity with project-based customers such as EPC contractors, IPPs, and project developers in Europe. An established local customer network and industry connections would be an advantage.
• Professional working proficiency in German, with strong English communication skills. The candidate must be able to independently communicate with European customers and senior decision-makers.
• Good understanding of commercial practices, project processes, and compliance requirements for engineering-related projects in Europe.
• Strong technical understanding, with the ability to quickly learn the company’s products and independently prepare basic or standardized pre-sales solutions.
• Strong cross-cultural business communication, customer negotiation, problem-solving, and internal resource coordination skills.
• Strong commercial awareness, with the ability to assess project value, the authenticity of customer demand, and the appropriate level of project investment and priority.