Sales Lead | €150-200K OTE (70/30) + equity | Berlin

There are not many opportunities where you can be the first sales leader in a company with real traction, own the entire sales function from day one, and build the GTM engine before hyper-scale hits. This is one of them:

• AI Operating System for a massive traditional industry: an analytics and workflow hub connecting people and data, automating operations for mid-market companies across DACH
• Grown from 100K to 1M ARR in recent months, expecting 3M before end of year, with a 5M ARR pipeline
• 60 customers signed, ERP integrations proven (works with any system), rollouts queued up
• First sales leadership hire with full mandate: define how the company wins accounts, build the foundation, then scale it
• A 5K-account ICP through a verticalized GTM approach, with the ambition to build a category-defining AI platform

What is expected...

• Take the company from founder-led sales to a professional, repeatable GTM motion and grow ARR from 2-3M to 10M in 2027
• Manage and grow the team: 2 AEs today, 1-2 AEs and 2 SDRs to be hired, more as the foundation proves out
• Act as player-coach: run strategic deals yourself, support negotiations, build business cases, improve win rates
• Create the repeatable AE playbook: sales process, ICP definition, messaging, call frameworks, forecasting, CRM hygiene, pipeline reviews, dashboards
• Optimize the blueprint GTM, outbound, acquisition and account development motions together with the founder and Sales Operations
• Work closely with post-sales to land rollouts during pilots and end-of-cycle deals

What you get...

• €150-200K OTE with a 70/30 split
• Meaningful equity
• Direct collaboration with the founders on pricing, GTM and strategy
• The chance to build SDR/AE processes before hyper-scale and shape category creation in AI for a traditional industry
• A clear path into broader commercial leadership as the team expands

What you bring

• 3+ years of B2B SaaS sales as a top performer, plus 1-2 years managing AEs and/or SDRs
• Experience closing land-and-expand deals (20-50K ACV landing, expanding to 100K+ ARR)
• Track record selling into mid-market customers in traditional industries in DACH (typical Mittelstand)
• Strong pipeline generation chops, both as IC and as manager
• Experience building structured sales motions in early-stage scale-ups
• Hands‑on execution mindset: you still want to close, and you work well in ambiguity
• AI-native way of working: you use AI for sales productivity and can show it