Sales Manager

In this Sales Manager role, you will drive growth and strengthen market presence in Germany for a fast-growing FMCG player. You will work with cross-functional teams to align sales with marketing and promotions, shaping strategies to win new customers and expand key accounts. You’ll analyze market trends and customer needs to deliver tailored solutions and sustainable revenue. This is an opportunity to impact a diverse brand portfolio across SEE, with a focus on German market expansion and collaborative execution.

• Develop a growth strategy targeting revenue and customer satisfaction to sustain business growth
• Research and identify new business opportunities and potential areas for expansion
• Generate leads, perform cold calls, and convert prospects into long-term clients
• Understand customer needs and craft tailored solutions
• Build and maintain strong relationships with new and existing customers
• Conduct Store Checks and oversee the rollout of sales initiatives with compliance to retail standards
• Collaborate with marketing to align sales efforts with promotions
• Monitor market trends and adjust sales strategies to stay competitive
• Plan and execute targeted sales campaigns to maximize revenue and market reach
• Prepare detailed sales forecasts, perform market analyses, and present findings to senior management

• 2-5 years of proven sales management or business development experience in FMCG
• Solid understanding of the German consumer market and key players
• Strong communication and negotiation skills
• Time management and planning skills
• Ability to analyze market data, identify trends, and make data-driven decisions
• Proficiency in German and English

• communication
• negotiation
• relationship management
• market data analysis
• forecasting
• data-driven decision making