Sales Manager East Region (m/f/d), Berlin / Mass Market Sales

Sales Manager East Region (m/f/d), Berlin / Mass Market Sales

Posting Start Date: 10/6/26 Bremen, DEU, 28217,

• Location:East Region (Berlin, Mecklenburg-Western Pomerania, Saxony, Saxony-Anhalt, Brandenburg and parts of Schleswig-Holstein) — you live within the sales territory
• Working hours: Full-time
• Work model: Field-based — approx. 60% travel (3 days in the field, 2 days working from home)
• Contract type / duration: Permanent, starting 1 January

Do you want to lead a field sales team and take responsibility for the sales results of an entire region? Do you want to drive strategy and team development at an international market leader? Then you might be the person we are looking for.

As our new Sales Manager East Region , you will be part of our Sales team and play an important role in achieving the sales targets in the East Region and leading the field sales team professionally and as line manager, with a team of nine employees . You will work closely with Marketing, Customer Service and Sales Operations to develop sales sustainably . This is a great opportunity to grow your leadership responsibility in an international organization.

What your day will look like

In this role, you will typically focus on:

• Providing professional and line leadership of the East field sales team for Mass Market.
• Planning, executing and achieving sales targets and sales KPIs.
• Continuously monitoring the market and analyzing competitors.
• Planning and running sales conferences.
• Coaching and developing team members, including feedback conversations and annual performance reviews.
• Working closely with Marketing, Customer Service and Sales Operations.

What you'll bring

• Completed commercial vocational training or university degree.
• At least five years of sales experience, ideally in FMCG.
• Initial leadership experience.
• Good English and German skills.
• Residence in the sales territory (East Germany), a driving licence valid in Germany, and willingness to travel approx. 60% of the time.
• Strong initiative, ambition and drive, and excellent communication skills as a team player.

Working at STG & What to expect

At Scandinavian Tobacco Group (STG), we are so much more than what meets the eye. We combine the strength of global brands with the entrepreneurial mindset that allows people to make a real impact. Here you'll have the opportunity to grow your career, collaborate across borders, and help shape what's next. At STG you'll find more than a role — you'll find opportunities to grow, collaborate across borders, and make a meaningful impact.

Incentives and Benefits:

attractive compensation and benefits such as Wellpass, a company car with generous private use, a comprehensive onboarding, and a pleasant, team-oriented working atmosphere.

Ready to be part of something bigger? and discover much more.

Our recruitment process

Before starting our hiring process, your application will be reviewed by a member of our Talent Acquisition team. We assess each application against the key competencies and requirements for the role. If your experience and skills are a good match, you'll be invited to continue through our hiring process, which may include the following steps:

• Recruiter screen
• First interview with your future manager
• Personality assessment (PI)
• Second interview with case study

Scandinavian Tobacco Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Please be informed that this Direct Search is conducted exclusively by Scandinavian Tobacco Group. We do not accept applications from agencies, and we will not provide compensation for unsolicited CVs.