Sales Manager Pro Audio Visual

Professional Visual Solutions Sales Manager

Location: Germany

Languages: German and English

Reporting to the Territory Manager, this leadership role combines strategic business development, channel management and team leadership to accelerate growth across projection, LED and advanced visual technologies.

About the Company

A global technology business specialising in innovative projection and digital display solutions for home, office, education and commercial environments.

With established regional operations across Europe, the USA and Asia Pacific, the organisation delivers pioneering visual technologies to customers and partners worldwide.

The business is recognised for its award-winning visual solutions, bringing people together through technology that captivates, inspires and connects.

Job Description

The Professional Visual Solutions Sales Manager is responsible for driving sales growth, developing new business opportunities and expanding the organisation’s position within the professional visual solutions market.

The successful candidate will develop and execute a comprehensive growth strategy, strengthen key customer relationships, identify new market opportunities and lead the commercial development of the professional visual solutions business across the DACH region.

This position requires a proactive, commercially minded leader with strong strategic acumen, excellent relationship-building skills and a proven ability to develop specification-led opportunities and deliver sustainable, profitable revenue growth.

Key Responsibilities

Strategic Business Development

• Work closely with the Territory Manager to define annual growth plans, investment priorities and market development strategies.
• Develop and execute a professional visual solutions growth strategy for the DACH market, aligned with wider EMEA objectives.
• Identify and develop new revenue opportunities across corporate, government, higher education, museums, rental and staging, experience centres and simulation markets.
• Build a sustainable pipeline of new business opportunities through proactive market engagement.
• Lead, coach and develop the professional visual solutions sales team to achieve agreed revenue, margin and market share objectives.
• Take ownership of forecasting, pipeline management and business performance reviews.
• Foster collaboration across sales, technical, marketing and product management teams to maximise commercial opportunities.

Channel and Partner Development

• Recruit, develop and manage professional AV integrators and consultants.
• Strengthen relationships with key strategic accounts and industry influencers.
• Build strong relationships with senior stakeholders across channel partners.
• Increase the organisation’s presence within the DACH Professional AV ecosystem.
• Monitor market trends, customer requirements and competitor activity.
• Identify emerging technologies, applications and market opportunities.
• Provide actionable market feedback to product management and leadership teams.
• Represent the business at exhibitions, industry events, trade shows and customer forums.

Candidate Specification

Essential Qualifications and Experience

• Proven leadership experience in sales and business development within professional AV, display technology or a related technology industry.
• Demonstrable success in driving sales growth and developing new markets.
• Strong understanding of the DACH Professional AV market.
• Experience leading, coaching and developing sales teams.
• Fluency in both German and English.
• Experience selling projection and LED visual technologies.
• Experience working within multinational technology organisations.
• An established network across the DACH Professional AV industry.