Senior Brand Marketing Manager, EMEA

Stellenbeschreibung:

Own integrated brand marketing strategy and execution across EMEA
Bring market-level competitive, demand/supply, and cultural insights into the Annual Marketing Strategy and Plan
Tailor global brand initiatives to local market needs across the Big 4 and Rest of Europe/Middle East
Own end-to-end integrated campaign planning and multi-channel rollout across EMEA markets
Steer the day-to-day relationship with the PR agency, including briefings, deliverables, and PR KPI performance
Own EMEA event presence and execution, including Chronopolis and market fairs such as W&W
Lead marketing projects, timelines, budgets, and deliverables
Run cross-functional coordination with Product, Brand Marketing, Creative, Performance Marketing, CRM, PR, and B2B Marketing
Manage the regional marketing budget and optimize spend for effectiveness and ROI
Build reporting processes and turn campaign results into optimization recommendations
Align feature and product launches with campaign timing
Scale best practices across EMEA sub-regions
Ensure marketing reflects Chrono24's brand identity and resonates with distinct EMEA audiences
Create campaign content including landing pages, email templates, ad copy, and channel-specific assets
Report directly to the GM EMEA

Requirements

5-7+ years in regional marketing management, brand marketing, or integrated marketing
E-commerce, marketplace, or luxury goods experience is a strong plus
Proven track record delivering complex, multi-market campaigns on time and on budget
Strong stakeholder management skills across Product, Brand Marketing, Creative, Performance Marketing, CRM, and PR
Analytical mindset with ability to translate campaign data into decisions
Hands-on experience with major ad platforms and AI-driven campaign optimization tools
Experience running culturally and market-specifically adapted campaigns across multiple European markets
Experience steering PR agencies and managing PR KPIs such as share of voice, media placements, and sentiment
Event management experience from concept and budget through on-site execution, ideally in a luxury or premium brand context
Working knowledge of the luxury media landscape in at least one major EMEA market

Core Competencies

Demonstrates expertise in integrated brand marketing strategy and execution across EMEA, with a strong focus on campaign planning, stakeholder management, and data-driven decision-making. Proven ability to tailor global initiatives to local market needs while managing budgets and optimizing ROI.