Senior Brand / Visual Designer (m/f/d)

Senior Brand / Visual Designer (m/f/d) — Appsfactory GmbH, Berlin.

Your mission

You are a confident visual designer, creative storyteller and cultural thinker. You drive the creative output of brand-focused projects and work closely with teams and clients to develop strong brand narratives, identities and experiences. Brands today function less as static identities and more as operating systems: adaptive, scalable, and increasingly dynamic across digital products and services. Your role is to help define, design and implement such systems – ensuring they perform reliably across channels, platforms, and use cases.

Deine Aufgaben

• Lead the creative development of brand identities, from strategic foundations to visual execution.
• Develop brand narratives and creative routes, translating strategy into expressive and scalable visual systems.
• Guide and mentor designers, ensuring high craft quality and conceptual clarity.
• Work with global brands, publishing houses and public institutions (e.g. healthcare, cities, universities) on complex branding challenges.
• Translate brand strategies into digital products and cohesive brand experiences across touchpoints.
• Collaborate closely with strategy, product and technology teams to ensure consistency and impact.
• Present ideas clearly and confidently to clients, enabling alignment and decision-making.
• Prepare remote and on-side workshops and are willing to facilitate them together with our Design Directors.
• Contribute to and evolve design systems that function as operational brand platforms, not static guidelines.
• Take ownership of projects with a hands-on mentality, from concept to delivery.

Dein Profil

• 6+ years of experience in brand and visual design, ideally within a design agency environment.
• Strong portfolio demonstrating brand thinking, visual excellence, and conceptual depth.
• Proven ability to connect strategy, storytelling and design execution.
• Deep understanding of visual identity systems, typography, layout and color across digital and physical applications – including designing with and for AI-driven systems.
• Strong knowledge of design systems and digital products, how brands scale across platforms.
• Experience leading creative workstreams and mentoring designers.
• Ability to apply methodical brand development frameworks and navigate different project phases with clarity and rigor.
• A visionary mindset – you embrace the culture and actively challenge and elevate the work.
• Hands-on, pragmatic approach paired with a positive, business-oriented mindset.
• Thanks to your communication skills you contribute to our trust- and respectful feedback mentality.
• Excellent communication skills in English (German is a plus).

Big plus

• You are already a professional in leveraging AI-assisted tools, automated workflows and emerging software to enhance creative exploration, efficiency and quality.
• Experience in overarching motion design principles that translate brand values into movement and make them scalable for all touchpoints.
• Strong understanding of current accessibility standards and their impact on brand and design systems.

Was wir dir bieten

Participation as a central team member of a dynamic design consultancy, self-determined and independent work with direct connection to our partners, management and colleagues The best team in the world :) Flat hierarchies and the opportunity to contribute and implement your own ideas A lot of personal responsibility, room for creativity and personal development, and thus the chance to grow together with the company

• 30 days paid vacation, hybrid-work, a dog-friendly office and meditation to promote work-life balance
• Benefits as Urban Sports Club, food club, regular team gatherings Inhouse coaching and mentoring

We balance work with family and private life (with a potential four day week if needed)

Wir freuen uns, dich kennenzulernen!