Senior Channel Specialist, Paid Search – Affiliate Marketing

Responsibilities

• Execute daily paid search campaign management activities, including campaign builds, keyword management, bid adjustments, ad trafficking, and performance monitoring.
• Support affiliate and partner marketing programs through onboarding coordination, creative deployment, placement management, and performance optimization.
• Monitor channel performance and proactively identify issues affecting conversion rates, acquisition costs, attribution, or campaign efficiency.
• Coordinate the production and deployment of advertising assets, landing pages, banners, and promotional materials.
• Manage affiliate reporting, billing reconciliation, and budget tracking activities.
• Maintain tracking accuracy through proper use of UTM parameters, pixels, conversion events, and campaign governance standards.
• Assist with weekly, monthly, and quarterly reporting deliverables.
• Conduct competitive research and monitor market trends to identify optimization opportunities.
• Collaborate with channel managers, analytics teams, and creative partners to support growth initiatives.

Requirements

• 2-4 years of hands‑on performance marketing experience.
• Direct experience managing paid search campaigns through Google Ads.
• Experience supporting affiliate, partnership, or aggregator marketing programs.
• Understanding of campaign structure, bidding strategies, keyword management, and conversion optimization.
• Familiarity with Google Analytics or similar reporting platforms.
• Understanding of attribution concepts, tracking implementation, and campaign measurement.
• Strong organizational skills and attention to detail.
• Ability to manage multiple priorities and execute effectively in a fast‑paced environment.
• Experience with Microsoft Ads, Looker, affiliate platforms, or BI reporting tools is a plus.
• Experience within insurance, financial services, ecommerce, lead generation, or other performance‑driven industries is preferred.