Senior Communications and Performance Marketing Specialist (f/m/d)

Job Details: Senior Communications and Performance Marketing Specialist (f/m/d)

Full details of the job.

Vacancy Name

Vacancy Name Senior Communications and Performance Marketing Specialist (f/m/d)

Your Responsibilities

• Own and continuously improve the lead management process, acting as the main interface between Marketing and Sales.
• Drive marketing automation activities in Microsoft Dynamics 365, including customer journeys, audience segmentation, email campaigns, and lead nurturing.
• Create, manage, and publish engaging B2B content across websites, blogs, case studies, white papers, and other marketing materials.
• Design and implement marketing assets using CMS platforms and Adobe Creative Suite, ensuring a consistent and professional brand presence.
• Plan, execute, and optimize SEA campaigns to support lead generation, brand visibility, and thought leadership goals.
• Lead and coordinate marketing activities for product launch projects in close collaboration with Product Management and Sales

Your Profile

• Degree in Marketing, Communications, Business, or a related field.
• Several years of experience in B2B marketing, ideally across content marketing, marketing automation, CRM, or campaign management.
• Hands-on experience with Dynamics 365 or comparable marketing automation and CRM platforms.
• Strong content creation and communication skills, including experience with white papers, case studies, websites, or blogs.
• Practical knowledge of CMS systems (e.g., TYPO3, Sitefinity) and digital marketing channels such as SEA.
• Fluent English and good German language skills, with the confidence to collaborate across international and cross-functional teams.