Senior Designer – Digital & AI (m/w/fd) BauWatch Group

Job description

Your Mission

You shape how BauWatch shows up visually across Europe. You think digital-first, use AI as a natural part of your workflow, and create design that doesn’t just look good – it performs. This is a hands‑on role with real ownership, not just execution.

What You’ll Do

• Digital & Campaign Design
• Create high-performing visuals for social, paid ads, website, email, and print
• Design landing pages and conversion-focused assets
• Contribute strong creative ideas to campaigns – not just execution
• Brand & Visual Identity
• Apply and evolve our visual identity across markets
• Ensure a consistent, modern brand presence across all touchpoints
• Raise the bar for design quality across the company
• AI-Driven Design
• Use AI tools (e.g. Midjourney, Firefly, DALL·E, etc.) as core part of your daily workflow
• Improve how we use AI in design workflows and content production
• Stay ahead of shifts in design and AI – and bring concrete ideas, not just observations
• Content Creation
• Develop visual concepts, graphics, and lightweight motion assets
• Work closely with Content, Performance Marketing, and Product Marketing
• Ownership & Collaboration
• Own design projects end-to-end: briefing, timelines, stakeholder alignment, delivery, and retrospective
• Coordinate with external agencies and freelancers – brief clearly and keep quality high
• Be the design voice in cross-functional projects
• Proactively bring in new ideas, tools, and ways of working

Job requirements

What You Bring

• 3+ years experience in digital and offline design (agency or in-house); B2B is a plus
• Strong portfolio with digital campaigns, branding, and performance-focused work
• Mastery of Adobe Creative Suite and Figma
• Hands‑on experience using AI tools in your design process – not at checkbox level
• Solid understanding of performance design, conversion, and UX basics

Nice to have

• Motion design (After Effects or similar)
• Experience working across markets or languages

Mindset

• Digital‑first and curious about new technologies
• You see AI as a multiplier, not a shortcut for thinking
• Hands‑on, fast, and pragmatic
• Self‑organised and reliable
• Comfortable owning projects, not just executing tasks
• Clear communicator – you don’t disappear when things get complex
• Curious, structured, and a bit impatient with mediocrity
• Very good German and English skills, both verbally and in writing

Why BauWatch

• High‑growth environment with real ownership – no committee design
• International team across 11 European markets; English‑first and genuinely diverse
• Fast decisions, open culture, no corporate layers
• Strong focus on AI and innovation in design – we invest in what’s next
• Flexible hybrid setup

What we offer

• A challenging role in a close knit team of engaged specialists
• All the support you need to be successful
• Competitive salary bench marked to the market
• Dedicated budget for AI tools and design software
• Personal development budget for courses, conferences, and learning

About BauWatch

We are BauWatch – a fast-growing European SecTech company operating in 11 markets. We protect construction sites, energy infrastructure, and critical areas through intelligent, connected solutions.

We move fast, think digital, and continuously improve how we work. Our brand plays a key role in that. Now we’re looking for a senior digital designer who helps us take it to the next level.