Senior Digital Brand Manager (m/f/d)

As Global Brand Digital Manager, you shape how consumers experience the brand across all digital touchpoints, from website to apps, driving premium, personalized journeys. You will balance global consistency with local flexibility by creating scalable governance and templates for regional teams. You’ll work at the intersection of brand, customer experience, digital operations, eCommerce, and technology to translate brand strategy into measurable impact. This role offers global scope, cross-functional collaboration, and opportunities to influence a world‑renowned premium brand.

• flexible hybrid working model
• extensive learning and development opportunities
• growth plans
• collaborative international environment
• opportunity to shape digital experience for a premium brand
• inclusive culture

• Own and evolve the global digital brand experience across website, CRM, mobile app, and other consumer-facing digital touchpoints
• Design and orchestrate seamless omnichannel consumer journeys with consistent experiences across brand, commerce, and engagement channels
• Define CRM experience standards and support regional teams in delivering personalized lifecycle communications and customer experiences
• Establish digital brand governance, frameworks, templates, and scalable operating models balancing global consistency with local market flexibility
• Drive UX/UI excellence by guiding user journeys, interaction principles, accessibility, and customer-centric design
• Leverage insights, analytics, and performance metrics to optimize customer experiences and business outcomes
• Partner with Brand Marketing, Regional Teams, Digital Operations, eCommerce, and IT to embed brand priorities into roadmaps and execution plans

• 6–8+ years of experience in digital brand management, digital experience, CRM, customer journey management, UX/UI, or omnichannel marketing in an international consumer-focused organization
• Proven success delivering global digital experiences combining branding, localization, personalization, and commercial performance
• Strong understanding of omnichannel journeys, CRM ecosystems, customer lifecycle management, and digital engagement strategies
• Experience developing scalable digital frameworks, governance models, design systems, or operating models for global organizations
• Data-driven mindset with analytical skills to translate insights into business decisions
• Excellent stakeholder management with experience influencing cross-functional teams in matrix organizations
• Fluent English; German and additional languages are an advantage

• stakeholder management
• cross-functional collaboration
• analytical mindset
• CRM ecosystems
• customer journey management
• UX/UI principles