Senior Events – Trade Association Marketing Manager

JobtailorRemote

Stellenbeschreibung:

Responsibilities

Own the full lifecycle of assigned events, trade shows, conferences, association programs, and partner activations
Develop event‑level strategies aligned to pipeline, brand, and customer engagement goals
Define clear KPIs and success metrics for each event and proactively optimize toward them
Evaluate performance and make data‑driven recommendations to improve portfolio impact
Identify opportunities to expand presence or adjust investment based on ROI and strategic alignment
Own individual event budgets from forecasting through reconciliation
Track and manage expenses with precision and transparency
Negotiate vendor and partner contracts to maximize value and control costs
Deliver accurate ROI reporting and pipeline attribution analysis in Salesforce
Manage all logistics including venue coordination, booth design and setup, vendor selection, equipment rentals, freight and shipping coordination (including multi‑stop shipments), and on‑site staffing
Oversee registration processes, attendee communications, travel coordination, and speaker logistics
Coordinate production and distribution of collateral, giveaways, and promotional materials
Maintain detailed project timelines, execution checklists, and contingency plans
Anticipate risks and proactively resolve issues before they impact event performance
Serve as on‑site lead for assigned events, ensuring seamless execution and professional brand representation
Build and manage relationships with industry associations, event organizers, and strategic partners
Own the planning and execution of partner‑sponsored events, including co‑branded activations, regional field events, and joint conference participation
Collaborate with Sales and Partnerships teams to align partner event strategy with revenue goals and account priorities
Partner closely with the Brand & Communications team to identify, pitch, and secure strategic speaking opportunities and thought leadership placements
Evaluate association and partner event investments for strategic value, audience alignment, and long‑term impact
Develop repeatable processes for identifying, prioritizing, and nurturing high‑impact association and partner relationships
Ensure brand consistency and operational excellence across all association and partner‑facing activations
Partner closely with sales to develop pre‑event, on‑site, and post‑event engagement strategies
Coordinate lead capture processes and ensure accurate, timely entry into Salesforce
Support development of promotional campaigns (email, digital, and social) to drive attendance and maximize engagement
Collaborate on post‑event follow‑up programs to accelerate pipeline conversion
Build and maintain detailed event plans, production schedules, and inventory tracking systems
Maintain accurate inventory of trade show assets and marketing materials
Document processes and continuously improve workflows to increase efficiency and scalability
Manage multiple complex projects simultaneously without sacrificing execution quality
Uphold an exceptionally high standard of organization, accuracy, and follow‑through

Requirements

5+ years of experience managing B2B trade shows, conferences, association marketing programs, and/or partner events independently
Proven ability to own events end‑to‑end with minimal oversight
Demonstrated experience managing budgets and vendor negotiations
Strong expertise in event logistics, freight coordination, and on‑site execution
Proficiency in Salesforce for lead tracking and ROI reporting
Working knowledge and proven experience with essential marketing and operations tools, including Hubspot, Asana, Notion, Canva, and Google Workspace
Experience working with event vendors such as Freeman
Exceptional organizational skills and attention to detail
Ability to manage multiple complex projects simultaneously without sacrificing quality
Strong communication and cross‑functional collaboration skills
Comfortable traveling and leading on‑site event execution, with approximately 15–20% travel expected