Senior Trade Marketing Manager

Responsibilities

• You are responsible for all trade marketing at ahead — from POS development to cross-country campaign harmonization.
• Develop innovative, on-brand POS materials that pop on the shelf — no standard shelf displays, no generic fixtures.
• Maintain and build a reliable network of POS manufacturers and creative partners.
• Align and harmonize all trade marketing campaigns with relevant marketing channels: performance marketing, brand activation, social media, CRM, and influencer marketing.
• Work closely with Brand & Design to create on-brand sell-in materials and commercial presentations.
• Plan and execute out-of-home (OOH) campaigns.
• Collaborate closely with the Key Account Management (KAM) team to develop sell-in strategies, annual negotiation materials, and account-specific activation plans.
• Develop category management arguments and shopper insights for retailers.
• Co-develop retail concepts that drive sales and distribution targets.
• Develop market-specific trade marketing concepts for France, the Netherlands, Belgium and Poland.
• Analyze the trade structures, shopper behavior, and competitive landscape in each market.
• Coordinate retail-focused influencer campaigns in alignment with Social Growth and the respective KAMs.
• Develop creator concepts that specifically drive traffic and attention to retail partners.
• Manage the budget for trade marketing initiatives.
• Provide regular reporting to the Sales Director and management on campaign performance, POS effectiveness, and market developments.

Requirements

• 5+ years of trade marketing experience in the FMCG environment — you have hands‑on knowledge of retail structures, shopper marketing, and in-store execution.
• Experience developing and implementing POS materials — from concept to store execution, including supplier management and quality control.
• Proven experience in cross-functional collaboration with KAM, Brand, and Marketing.
• International mindset — ideally you have already developed or supported trade marketing concepts for multiple markets.
• Structured, entrepreneurial working style — you build processes instead of waiting for them.
• Strong creativity — you don't think in templates.
• Absolute ownership mindset — you take full responsibility for your area.
• A creative eye combined with commercial thinking — you understand what works on the shelf and why.

Core Competencies

Demonstrates expertise in trade marketing within the FMCG sector, focusing on innovative POS development, cross‑country campaign execution, and collaboration with key stakeholders. Proven ability to analyze market dynamics and shopper behavior to drive effective retail strategies.

Tools & Technologies

• CRM
• Social Media
• Influencer Marketing