Senior Global Marketing Manager, Respiratory & TB Solutions

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Stellenbeschreibung:

Responsibilities

Defines, evolves, and communicates the global marketing strategy for Enteric and HAI.
Owns portfolio planning and execution for Enteric and HAI, including strategic priorities and annual marketing plans.
Partners closely with regional marketing and commercial teams to align global strategy with local market needs.
Develops differentiated value propositions, messaging, and content.
Supports global campaigns, market development initiatives, and customer engagement programs.
Collaborates across functions to ensure aligned execution and strong cross-functional partnership.
Leads development of marketing tools and programs such as campaign assets and sales enablement materials.
Provides strategic input into portfolio strategy and business cases using market data.

Requirements

Bachelor’s degree required in Life Sciences, Clinical Sciences, Marketing, or Business.
Advanced degree (Master’s, PhD, PharmD, MD) or MBA preferred.
5+ years of experience in global or regional strategic marketing, product marketing, or product management within IVD, diagnostics, medical devices, or life sciences.
Experience in infectious disease, microbiology, or diagnostics marketing strongly preferred.
Proven experience working cross-functionally to develop accurate, compliant, and impactful commercial materials.
Solid understanding of regulated healthcare environments.
Demonstrated ability to translate clinical evidence, guidelines, and scientific data into customer-focused marketing strategies.
Experience working across global or multi-regional markets.

Core Competencies

Demonstrates expertise in global marketing strategy development and execution within the life sciences sector, with a strong focus on infectious disease and diagnostics. Proven ability to collaborate cross-functionally and translate clinical evidence into effective marketing strategies.