Senior Manager, Marketing Operations and Technology

Responsibilities

• Develop, optimize, and scale project management workflows within ClickUp to seamlessly guide omni-channel campaigns, events, creative content, and digital media production from initial concept to execution.
• Proactively manage timelines, capacity, resolve bottlenecks, align cross-functional resources, and oversee the trafficking and deployment of paid advertising, digital media, and creative assets to ensure deadlines and budgets are met.
• Establish, document, and champion a unified marketing playbook of Standard Operating Procedures (SOPs).
• Serve as the primary organizational conductor, streamlining communications and aligning priorities between MarComm, IT, Programs, Development, Operations and partners and stakeholders.
• In close partnership with IT, develop and execute a forward-looking MarTech roadmap.
• Conduct regular system health audits to maintain data hygiene, ensure seamless data synchronization between systems, and optimize user licensing.
• Configure and maintain the technical backend of our marketing ecosystem to support digital advertising tracking, custom landing page conversion funnels, pixel tracking, and targeted audience segmentation within the CRM.
• Stay on the pulse of emerging marketing technologies, website optimization strategies, and practical AI capabilities.

Requirements

• 5–8+ years of progressive experience in Marketing Operations, MarTech management, or technical project management within a fast-paced non-profit, corporate or agency environment.
• At least 5+ years of hands‑on experience embedded within a marketing department or advertising agency, specifically balancing creative project management with rigorous systems administration.
• Bachelor’s degree in Business Administration, Marketing, Information Technology, or a related field (or equivalent practical experience).
• Power‑user proficiency in ClickUp (or in tools like Asana).
• Deep, hands‑on familiarity with digital architecture, media tracking, website analytics, Google analytics, and marketing automation integration, and Salesforce CRM.
• Robust experience managing enterprise social media suites (specifically Sprout Social).

Core Competencies

Demonstrates expertise in Marketing Operations and MarTech management, with a strong focus on project management workflows, digital media production, and data synchronization. Proficient in utilizing ClickUp and other marketing tools to optimize campaign execution and enhance organizational communication.